CONTENT MARKETING

 


3…2…1…Blast Off Your Content Marketing With NASA 360’s Tips
Jun 19, 2014

3…2…1…Blast Off Your Content Marketing With NASA 360’s Tips

Need help with your content marketing? Look to the stars. NASA 360 has attracted millions of engaged fans with a strong content and social media marketing mix. Here they share some of their best tips.

Go Big for Your Niches: 11 Keys to Creating Content That Sells
Jun 12, 2014

Go Big for Your Niches: 11 Keys to Creating Content That Sells

Content marketing may be all the rage, but how do you cut through the noise when everyone is doing it? Follow Ann Handley’s 11 principles for creating content that satisfies your target audience’s desires and needs.

Home in on What Makes Your Customers Tick & Talk
May 12, 2014

Home in on What Makes Your Customers Tick & Talk

Engaging your target customer in a world cluttered with marketing messages is no simple feat, but it can be done! […]

4 Things You Can Do Right Now to Step Up Your Social Media Game
Apr 28, 2014

4 Things You Can Do Right Now to Step Up Your Social Media Game

Raise your hand if you’ve been in this situation: you’ve created some great pieces of content that have been popular […]

Top Tips on Creating Successful Sponsored Content
Apr 21, 2014

Top Tips on Creating Successful Sponsored Content

We’ve all seen them – sponsored stories that seamlessly blend into a Facebook News Feed, or in-stream ads that look […]

What Does Content Marketing Look Like in 2014?
Apr 15, 2014

What Does Content Marketing Look Like in 2014?

What’s the 2014 content marketing forecast? Demand Success speakers Richard Binhammer, Nichole Kelly and Chris Penn weigh in with tips to drive results with content now and in the future.

3 B2B Companies That Do Content Marketing Right
Mar 26, 2014

3 B2B Companies That Do Content Marketing Right

Earlier this year we took a look at B2C brands implementing content marketing well, and now we’re heading over to […]

Marketing Automation – Where PR and Marketing Collide
Mar 17, 2014

Marketing Automation – Where PR and Marketing Collide

Within the past decade the public relations pro worked diligently and entirely separate from the marketing team. Today, that’s all […]

5 Key Takeaways from Gary Vaynerchuk’s “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World”
Feb 28, 2014

5 Key Takeaways from Gary Vaynerchuk’s “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World”

Back in November I had the pleasure of attending Contently’s Brand Publishing Summit in Manhattan. It was the first time […]

Why Does ‘Content Marketing’ Matter?
Feb 27, 2014

Why Does ‘Content Marketing’ Matter?

Content marketing is nearly ubiquitous, but marketing experts can’t find a consensus definition for what it is. Should marketers and PR pros care if ‘content marketing’ remains undefined?

Farmed and Dangerous: An (Un)Branding Lesson from Chipotle
Feb 24, 2014

Farmed and Dangerous: An (Un)Branding Lesson from Chipotle

Chipotle has broken all the branding rules with its series Farmed and Dangerous. Here’s why (un)branding works and how you can succeed like Chipotle by using it yourself.

Erase Writer’s Block With Five Content Curation Tools
Feb 12, 2014

Erase Writer’s Block With Five Content Curation Tools

Sitting in front of a blank page and unsure what to do? Eliminate writer’s block using five free content curation tools that will help you attract and engage audiences.

What’s in Store for Organic Reach?
Jan 30, 2014

What’s in Store for Organic Reach?

How PR pros and marketers are handling Facebook’s new algorithm

Professional Development: Resources To Step Up Your PR Game
Jan 20, 2014

Professional Development: Resources To Step Up Your PR Game

The public relations industry moves quickly. To keep pace and grow, you can count on a number of professional development […]

3 B2C Brands That Do Content Marketing Right
Jan 14, 2014

3 B2C Brands That Do Content Marketing Right

Helpful content is a great way to attract, engage and retain customers. Instead of explaining what it looks like, I […]

Integrated PR: Q&A with Heather Whaling
Dec 02, 2013

Integrated PR: Q&A with Heather Whaling

We sat down with president of Geben Communication and founder of prTini Heather Whaling to talk about content marketing, public […]

Content Amplification: Definition, Tips & Examples
Nov 25, 2013

Content Amplification: Definition, Tips & Examples

SVP of Digital Content Heidi Sullivan discusses content amplification: from its definition to how it relates to native advertising and […]

5 Awesome (and Free!) Image Creation Tools for Bloggers
Nov 19, 2013

5 Awesome (and Free!) Image Creation Tools for Bloggers

This guest post is by Brittany Berger, content coordinator for eZanga. She can be found on Twitter and LinkedIn. You […]

Creating Content: Gain & Retain Your Audience’s Attention
Nov 18, 2013

Creating Content: Gain & Retain Your Audience’s Attention

To create content that gets noticed, focus on quality, not quantity, SVP of Digital Content Heidi Sullivan says.  Watch below […]

Content Creation: Tips, Types & Tactics
Nov 11, 2013

Content Creation: Tips, Types & Tactics

What kinds of content should you be creating? SVP of Digital Content Heidi Sullivan walks through content types, repurposing and […]