Cision’s CommsCon X Insights aimed to do exactly what the name suggested: provide insight into measurement journeys, social evaluation, the […]
Historically, PR measurement has been about deriving large numbers which look impressive on the face of it but don’t link […]
When you see something relating to PR measurement, which of the following best describes how you feel? Are you one […]
Andy West, group chief development officer at Hotwire, examines the future of earned media measurement and how this can help […]