MEASUREMENT
Integrating Earned Media into Paid and Owned: An Actionable Guide
In our current overwhelming and fractured media landscape, earned media has proven to be the most valuable type of media. Here's how to integrate it into your overall strategy to do more.
Measuring the Impact of Earned Media Content
Monitoring the web for Earned Media coverage is table stakes – of course it’s important to hear what’s being said and by whom, but we’ve graduated to a more advanced level of knowledge. Here are the strategies we suggest you apply to your data.
Three Steps to Avoiding Vanity Metrics in Public Relations
Now that we know what Vanity Metrics are and we’ve peeked behind the curtain (see Part 1 here) how can PR & Comms act on this knowledge?
Behind the Curtain of Vanity Metrics
What data are you using to measure your performance, and how do you know this data isn’t a vanity metric and is actually valuable to your business?
Is ‘Media Monitoring’ a Dirty Word?
PR pros are focusing more on quality coverage over quantity. The next industry shift to prepare for is a new way of understanding media monitoring.
How Integrated Measurement Can Revolutionize PR
With new emerging technologies there's never been a better time for PR measurement.
Four Ways To Rethink Your Approach To Earned Media Measurement
As more executives realize the power of analytics, they’re going to expect PR teams to know exactly who the brand is reaching and its impact on revenue.
What Vanity Metrics Aren't Telling You About Earned Media
Vanity metrics give you potential engagement. PR measurement provides a look at the actual engagement. This is why media monitoring tools are so important.
Understanding Web Analytics Integrations: How to Maximize PR Strategy With Cision Comms Cloud™
How do I incorporate my web analytics integration into PR campaigns and what types of values are available within Cision Comms Cloud? Learn more in this overview for comms and PR pros that dive into in-platform applications.
The Earned Media Metrics That Really Matter
Since a caveman sent out the first press release announcing a fresh supply of stone spear points, we’ve spent every day since focused — at least partially — on “reach” as an earned media success metric.
What Your Press Release Analytics Are Really Telling You About Your PR
How to understand and make press release analytics work for you.
Marketing Measurement: Collect Data First, Ask Questions Later
Total marketing measurement is the key to optimizing performance, but brands can’t do it without data. Learn how to collect now so you can improve later.
LiveRamp and Cision Combine Forces to Better Measure Earned Media Impact
Video: Cision’s CEO Kevin Akeroyd discusses the organization’s new partnership with LiveRamp.
New Research Provides Independent PR Firm Benchmarks
The Independent PR Survey checks the pulse on the current state of the PR business. Here’s what public relations professionals had to say.
3 Ways to More Effectively Measure ROI
Almost all communication and PR professionals measure their efforts, but more than half believe they lack the knowledge needed to […]
Behind the Headlines With Ed Chambliss
Do you know whether or not your communication strategy is working? Analytics can tell you. Ed Chambliss, president of Phelps, […]
Discussing Data at AMEC: Q&A with Tina McCorkindale
Tina McCorkindale, President and CEO of the Institute for Public Relations, and Michelle Vangel, Vice President of Insight Solutions at Cision […]
Why Metrics Matter: Day One at the AMEC International Summit
This week hundreds of communication professionals have jetted off to London for the 8th annual Association for the Measurement and […]
How a Unified Team Results in More ROI
Thanks to the Internet, consumers can buy practically anything from anyone if they own a credit card. But with eight-second […]
3 Steps to Analyzing Your PR Measurement Data
Without accurate data, your brand won’t be able to analyze its success. Learn how to determine which PR campaigns have the biggest effect on the sales journey.
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