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Do you know how to prove the value of your communication efforts? Learn how a multi-touch attribution model can help you in Cision’s free e-book!
With so much data available, communication professionals may feel overwhelmed. Make better decisions and drive future campaigns by focusing on the right analytics!
Podcasts like “Serial” have proven how hosts can effectively engage with an audience, and communicators are starting to look at […]
Modern PR practices evolve to adapt to changes happening in the digital world. For a while, advertising value equivalency (AVE) […]
Martin Kihn, research director at Gartner, says many communicators shoot first, then ask where to aim. It’s the buckshot approach. […]
Measurement is crucial to finding success now and in the future. But as companies integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the customer journey and creating more data to ...
Measuring metrics in the social sphere is only half of the equation when it comes to showcasing PR’s value. Executives […]
While it used to be a running joke that many in the communication industry were there to avoid numbers and […]
I loved Nancy Drew when I was a kid. I’d stay up past my bedtime, trying to read my latest […]
“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on […]
As any good journalist or novelist knows, a story isn’t complete unless it answers the Five Ws of storytelling: who, […]
It probably seems like a gross exercise in hubris (or click-bait) to say that this post will give you the “perfect” […]
I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. It might […]
If 2015 is the year that PR becomes a data-driven practice, we have to be proactive and plan accordingly. We […]
The Holmes Report featured a remarkable interview with WPP Chair Sir Martin Sorrel. The marketing magnate proposed that data and […]
Measurement is vital, but so many PR pros are intimidated by it. Shake the fear by taking the advice of PR’s top luminaries and use these 18 insights to gain measurement confidence and reap the benefits!
Want to conquer PR measurement? It’s like climbing Mt. Everest only without the parkas and months and months of training. Think like a mountain climber and get yourself to the PR measurement summit.
Measuring PR is more than proving your worth to stakeholders. Measurement helps you diagnose, prioritize and evaluate your efforts. Learn the key performance indicators that are essential to measuring your PR.
Now that AMEC Measurement Week is over, it’s time to put everything we learned into practice! Measuring your PR efforts […]
Measurement’s about more than collecting numbers. Our friends at NPR share how they strategized their measurement efforts to create the new NPR One mobile app, using focus and data.
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