Do you know how to prove the value of your communication efforts? Learn how a multi-touch attribution model can help you in Cision’s free e-book!
With so much data available, communication professionals may feel overwhelmed. Make better decisions and drive future campaigns by focusing on the right analytics!
Kate Finley is the founder and CEO of Belle Communications, a digital marketing and public relations agency specializing in PR, social media […]
Public relations and data analytics used to be worlds apart. In the old days, most PR measurement consisted of soliciting opinions […]
Podcasts like “Serial” have proven how hosts can effectively engage with an audience, and communicators are starting to look at […]
Data measurement is the only way to ensure your business succeeds now and in the future. But as companies start […]
Is there money in PR measurement? Not exactly. PR measurement’s benefits are its insights. Follow these four steps to turn data into insights and insights into business results.
It frustrates me when people tell me their marketing or PR isn’t working. I dig deeper, asking what they’re doing, […]
“Facebook, it seems, is unstoppable.” – Adrienne LaFrance, The Atlantic, April 29, 2015 Nowadays, advertising value equivalency (AVE) is recognized […]
Modern PR practices evolve to adapt to changes happening in the digital world. For a while, advertising value equivalency (AVE) […]
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker […]
This post is based on content from our free white paper “How to Measure PR in a Multi-Touch Attribution Model.” […]
Martin Kihn, research director at Gartner, says many communicators shoot first, then ask where to aim. It’s the buckshot approach. […]
Data-driven PR may sound like a foreign language, but it’s not as complicated as we often make it out to […]
Measurement is crucial to finding success now and in the future. But as companies integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the customer journey and creating more data to ...
Measuring metrics in the social sphere is only half of the equation when it comes to showcasing PR’s value. Executives […]
One of the most frustrating things about Facebook is to understand the potential of the network and not to be […]
While it used to be a running joke that many in the communication industry were there to avoid numbers and […]
I loved Nancy Drew when I was a kid. I’d stay up past my bedtime, trying to read my latest […]
Let me just say up front: I’m not a numbers person. I withered in my statistics class in my MBA […]