MEASUREMENT

 


Free E-Book! Prove ROI With Multi-Touch Attribution
Apr 27, 2016

Free E-Book! Prove ROI With Multi-Touch Attribution

Do you know how to prove the value of your communication efforts? Learn how a multi-touch attribution model can help you in Cision’s free e-book!

How to Make Smart Marketing Decisions Based on the Right Analytics
Mar 02, 2016

How to Make Smart Marketing Decisions Based on the Right Analytics

With so much data available, communication professionals may feel overwhelmed. Make better decisions and drive future campaigns by focusing on the right analytics!

4 Ways to Measure Podcasting Success
Aug 29, 2015

4 Ways to Measure Podcasting Success

Podcasts like “Serial” have proven how hosts can effectively engage with an audience, and communicators are starting to look at […]

Your 5-Step Plan to Modern PR Measurement
Jun 09, 2015

Your 5-Step Plan to Modern PR Measurement

Modern PR practices evolve to adapt to changes happening in the digital world. For a while, advertising value equivalency (AVE) […]

6 Tips for Your PR Measurement Program
Jun 01, 2015

6 Tips for Your PR Measurement Program

Martin Kihn, research director at Gartner, says many communicators shoot first, then ask where to aim. It’s the buckshot approach. […]

Free White Paper! Measure PR Using Multi-Touch Attribution
May 28, 2015

Free White Paper! Measure PR Using Multi-Touch Attribution

Measurement is crucial to finding success now and in the future. But as companies integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the customer journey and creating more data to ...

Measuring Metrics: What’s the Formula for Showcasing PR’s Value?
May 26, 2015

Measuring Metrics: What’s the Formula for Showcasing PR’s Value?

Measuring metrics in the social sphere is only half of the equation when it comes to showcasing PR’s value. Executives […]

3 Measurement Tools for PR Pros
May 16, 2015

3 Measurement Tools for PR Pros

While it used to be a running joke that many in the communication industry were there to avoid numbers and […]

Measure Your PR Like a Super Sleuth
May 13, 2015

Measure Your PR Like a Super Sleuth

I loved Nancy Drew when I was a kid. I’d stay up past my bedtime, trying to read my latest […]

The Most Important PR Measurement Tool You’re Not Using
May 11, 2015

The Most Important PR Measurement Tool You’re Not Using

“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on […]

5 “W”s to Consider Before Starting PR Measurement
May 09, 2015

5 “W”s to Consider Before Starting PR Measurement

As any good journalist or novelist knows, a story isn’t complete unless it answers the Five Ws of storytelling: who, […]

How to Engineer the Perfect PR Metric
May 06, 2015

How to Engineer the Perfect PR Metric

It probably seems like a gross exercise in hubris (or click-bait) to say that this post will give you the “perfect” […]

How Google Analytics Can Improve Your PR Metrics
Apr 27, 2015

How Google Analytics Can Improve Your PR Metrics

I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. It might […]

How to Create Your 2015 PR Measurement Plan
Dec 31, 2014

How to Create Your 2015 PR Measurement Plan

If 2015 is the year that PR becomes a data-driven practice, we have to be proactive and plan accordingly. We […]

Can Data Inspire the Golden Age of PR?
Nov 25, 2014

Can Data Inspire the Golden Age of PR?

The Holmes Report featured a remarkable interview with WPP Chair Sir Martin Sorrel. The marketing magnate proposed that data and […]

18 Measurement Insights from PR’s Top Minds
Oct 02, 2014

18 Measurement Insights from PR’s Top Minds

Measurement is vital, but so many PR pros are intimidated by it. Shake the fear by taking the advice of PR’s top luminaries and use these 18 insights to gain measurement confidence and reap the benefits!

Measuring Your PR Is Like Climbing Mt. Everest
Sep 30, 2014

Measuring Your PR Is Like Climbing Mt. Everest

Want to conquer PR measurement? It’s like climbing Mt. Everest only without the parkas and months and months of training. Think like a mountain climber and get yourself to the PR measurement summit.

How to Master PR Measurement
Sep 22, 2014

How to Master PR Measurement

Measuring PR is more than proving your worth to stakeholders. Measurement helps you diagnose, prioritize and evaluate your efforts. Learn the key performance indicators that are essential to measuring your PR.

Measure Your Work!
Sep 19, 2014

Measure Your Work!

Now that AMEC Measurement Week is over, it’s time to put everything we learned into practice! Measuring your PR efforts […]

Measurement: Don’t Get Caught in the Weeds
Sep 19, 2014

Measurement: Don’t Get Caught in the Weeds

Measurement’s about more than collecting numbers. Our friends at NPR share how they strategized their measurement efforts to create the new NPR One mobile app, using focus and data.