MEASUREMENT

 


Think Different: Regulated PR and Mythical Formulas
Sep 17, 2014

Think Different: Regulated PR and Mythical Formulas

If Day 3 of AMEC’s Measurement Week in NYC had a one-word theme, it might be “different.” See how regulated brands use and measure social media and why no one-size-fits-all PR measurement formula exists.

Shankman on Customer Loyalty, Poulton Predicts the Future
Sep 16, 2014

Shankman on Customer Loyalty, Poulton Predicts the Future

Day 2 of AMEC in NYC started with a presentation from HARO founder Peter Shankman about how measurement plays a role in everyday events and closed with data scientist Matt Poulton discussing predictive analytics.

Get Ready to Measure!
Sep 15, 2014

Get Ready to Measure!

This week, September 15-19, is AMEC Measurement Week! Are you ready to measure your PR?   According to Vocus CEO Peter […]

5 Ways to Overcome Roadblocks to Measuring Social Media
Sep 12, 2014

5 Ways to Overcome Roadblocks to Measuring Social Media

Zoetica Media founder Kami Huyse has heard every excuse in the book for why people aren’t measuring social media. See her advice for overcoming five of the most common measurement roadblocks PR pros face.

How to Decipher Press Release Data and Analytics
Sep 10, 2014

How to Decipher Press Release Data and Analytics

Press releases are only as good as the results, but analytics can be confusing. Cut through the clutter of press release data by looking at these six most important analytics and what they mean about your releases.

6 Questions to Answer Before You Measure PR
Aug 28, 2014

6 Questions to Answer Before You Measure PR

Feeling pressure to show the bottom-line results of your PR efforts? Before you start measuring PR, ask and answer these six questions to set you on the right path to showcasing your value to the C-suite.

Beginning Measurement: The Big Questions
Aug 26, 2014

Beginning Measurement: The Big Questions

This post is by Information Retrieval Specialist Ann Feeney. When it comes to media impact measurement–or any kind of impact measurement–knowing where […]

How to Win Big With Social Media
Jul 21, 2014

How to Win Big With Social Media

Communications professionals are always looking to take home the big win when launching social media campaigns. Big wins are rarely […]

Measure Your PR With Real Numbers
Jun 19, 2014

Measure Your PR With Real Numbers

Over the years, tactics for measuring PR have ranged from measuring column inches to counting media hits to tallying social […]

Demand Success with a Razor’s Edge
Jan 09, 2014

Demand Success with a Razor’s Edge

Ready for the latest announcement of a Demand Success keynote? It’s Avinash Kaushik. Let’s celebrate with 14 of his quotes for how to achieve success through marketing.

Personal Branding: Your Webinar Questions Answered
Aug 08, 2013

Personal Branding: Your Webinar Questions Answered

Last week, I outlined how you can become your own marketing brand in demand at my Brand Yourself Better webinar. Our attendees had a ton of questions. Here’s my advice on some of the best.

Get SMART with Social Media Measurement
Jul 17, 2013

Get SMART with Social Media Measurement

One of the biggest obstacles to social media marketing success is a failing to effectively measure results. Overcome this challenge […]

Top 10 Radio Stations in New York City
Mar 27, 2013

Top 10 Radio Stations in New York City

This list includes the top 10 radio stations in New York City, based on Nielsen Audio and has been updated June 22, 2016.

3 Metrics for Analyzing Press Release Distribution Effectiveness
Oct 26, 2012

3 Metrics for Analyzing Press Release Distribution Effectiveness

Measuring the impact of PR has always been a hot debate within the profession, and evaluating the effectiveness of a […]

PRSA 2012 International Conference: Measurement Symposium
Oct 14, 2012

PRSA 2012 International Conference: Measurement Symposium

Research director of Cision Global Analysts, Greg D’Andrea, joined other heavyweights in the measurement arena at #PRSAICon to discuss the […]

5 PR And Social Media Devices To Amplify Brand Talk
Jun 11, 2012

5 PR And Social Media Devices To Amplify Brand Talk

The digital marketplace is like one huge game of telephone.  Content gets planted into the telephone line and then it […]

Making Your Brand More Likeable with Social Media: #PRWebChat Recap
Oct 18, 2011

Making Your Brand More Likeable with Social Media: #PRWebChat Recap

We’re going to go ahead and say the dreaded “s” word….we’re talking strategy in today’s #PRWebChat recap with Lauren Sleeper, […]

Did It Work? How to Measure Your PR Success
Mar 10, 2011

Did It Work? How to Measure Your PR Success

This guest post comes to us from Monique Trottier of Internet marketing strategists Boxcar Marketing. (Photo – Flickr Creative Commons: […]