MEASUREMENT
Think Different: Regulated PR and Mythical Formulas
If Day 3 of AMEC’s Measurement Week in NYC had a one-word theme, it might be “different.” See how regulated brands use and measure social media and why no one-size-fits-all PR measurement formula exists.
Shankman on Customer Loyalty, Poulton Predicts the Future
Day 2 of AMEC in NYC started with a presentation from HARO founder Peter Shankman about how measurement plays a role in everyday events and closed with data scientist Matt Poulton discussing predictive analytics.
Get Ready to Measure!
This week, September 15-19, is AMEC Measurement Week! Are you ready to measure your PR? According to Vocus CEO Peter […]
5 Ways to Overcome Roadblocks to Measuring Social Media
Zoetica Media founder Kami Huyse has heard every excuse in the book for why people aren’t measuring social media. See her advice for overcoming five of the most common measurement roadblocks PR pros face.
How to Decipher Press Release Data and Analytics
Press releases are only as good as the results, but analytics can be confusing. Cut through the clutter of press release data by looking at these six most important analytics and what they mean about your releases.
6 Questions to Answer Before You Measure PR
Feeling pressure to show the bottom-line results of your PR efforts? Before you start measuring PR, ask and answer these six questions to set you on the right path to showcasing your value to the C-suite.
Beginning Measurement: The Big Questions
This post is by Information Retrieval Specialist Ann Feeney. When it comes to media impact measurement–or any kind of impact measurement–knowing where […]
How to Win Big With Social Media
Communications professionals are always looking to take home the big win when launching social media campaigns. Big wins are rarely […]
Measure Your PR With Real Numbers
Over the years, tactics for measuring PR have ranged from measuring column inches to counting media hits to tallying social […]
Demand Success with a Razor’s Edge
Ready for the latest announcement of a Demand Success keynote? It’s Avinash Kaushik. Let’s celebrate with 14 of his quotes for how to achieve success through marketing.
Personal Branding: Your Webinar Questions Answered
Last week, I outlined how you can become your own marketing brand in demand at my Brand Yourself Better webinar. Our attendees had a ton of questions. Here’s my advice on some of the best.
Get SMART with Social Media Measurement
One of the biggest obstacles to social media marketing success is a failing to effectively measure results. Overcome this challenge […]
Top 10 Radio Stations in New York City
This list includes the top 10 radio stations in New York City, based on Nielsen Audio and has been updated June 22, 2016.
3 Metrics for Analyzing Press Release Distribution Effectiveness
Measuring the impact of PR has always been a hot debate within the profession, and evaluating the effectiveness of a […]
PRSA 2012 International Conference: Measurement Symposium
Research director of Cision Global Analysts, Greg D’Andrea, joined other heavyweights in the measurement arena at #PRSAICon to discuss the […]
5 PR And Social Media Devices To Amplify Brand Talk
The digital marketplace is like one huge game of telephone. Content gets planted into the telephone line and then it […]
Making Your Brand More Likeable with Social Media: #PRWebChat Recap
We’re going to go ahead and say the dreaded “s” word….we’re talking strategy in today’s #PRWebChat recap with Lauren Sleeper, […]
Did It Work? How to Measure Your PR Success
This guest post comes to us from Monique Trottier of Internet marketing strategists Boxcar Marketing. (Photo – Flickr Creative Commons: […]
Contact Cision
1-877-297-8912
from 8 AM - 5 PM CT
- Contact Cision
- Products
- About
- My Services
-
1-877-297-8912
from 8 AM - 5 PM CT