“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on […]
As any good journalist or novelist knows, a story isn’t complete unless it answers the Five Ws of storytelling: who, […]
It probably seems like a gross exercise in hubris (or click-bait) to say that this post will give you the “perfect” […]
Three in five executives don’t fully understand PR’s role and capabilities. Why then would they invest more in it? Advertising […]
I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. It might […]
Measuring the impact of PR has always been a hot debate within the profession, and evaluating the effectiveness of a […]
Research director of Cision Global Analysts, Greg D’Andrea, joined other heavyweights in the measurement arena at #PRSAICon to discuss the […]
The digital marketplace is like one huge game of telephone. Content gets planted into the telephone line and then it […]
We’re going to go ahead and say the dreaded “s” word….we’re talking strategy in today’s #PRWebChat recap with Lauren Sleeper, […]
This guest post comes to us from Monique Trottier of Internet marketing strategists Boxcar Marketing. (Photo – Flickr Creative Commons: […]
