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MEASUREMENT


The Most Important PR Measurement Tool You’re Not Using
May 11, 2015

The Most Important PR Measurement Tool You’re Not Using

“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on […]

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5 “W”s to Consider Before Starting PR Measurement
May 09, 2015

5 “W”s to Consider Before Starting PR Measurement

As any good journalist or novelist knows, a story isn’t complete unless it answers the Five Ws of storytelling: who, […]

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How to Engineer the Perfect PR Metric
May 06, 2015

How to Engineer the Perfect PR Metric

It probably seems like a gross exercise in hubris (or click-bait) to say that this post will give you the “perfect” […]

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Free Tip Sheet! 6 Steps to Modern PR Measurement
May 05, 2015

Free Tip Sheet! 6 Steps to Modern PR Measurement

Three in five executives don’t fully understand PR’s role and capabilities. Why then would they invest more in it? Advertising […]

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How Google Analytics Can Improve Your PR Metrics
Apr 27, 2015

How Google Analytics Can Improve Your PR Metrics

I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. It might […]

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3 Metrics for Analyzing Press Release Distribution Effectiveness
Oct 26, 2012

3 Metrics for Analyzing Press Release Distribution Effectiveness

Measuring the impact of PR has always been a hot debate within the profession, and evaluating the effectiveness of a […]

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PRSA 2012 International Conference: Measurement Symposium
Oct 14, 2012

PRSA 2012 International Conference: Measurement Symposium

Research director of Cision Global Analysts, Greg D’Andrea, joined other heavyweights in the measurement arena at #PRSAICon to discuss the […]

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5 PR And Social Media Devices To Amplify Brand Talk
Jun 11, 2012

5 PR And Social Media Devices To Amplify Brand Talk

The digital marketplace is like one huge game of telephone.  Content gets planted into the telephone line and then it […]

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Making Your Brand More Likeable with Social Media: #PRWebChat Recap
Oct 18, 2011

Making Your Brand More Likeable with Social Media: #PRWebChat Recap

We’re going to go ahead and say the dreaded “s” word….we’re talking strategy in today’s #PRWebChat recap with Lauren Sleeper, […]

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Did It Work? How to Measure Your PR Success
Mar 10, 2011

Did It Work? How to Measure Your PR Success

This guest post comes to us from Monique Trottier of Internet marketing strategists Boxcar Marketing. (Photo – Flickr Creative Commons: […]

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