MEDIA MONITORING
Media Moves at The Colorado Sun & Indianapolis Business Journal, The Cut Promotes Two
Erica Breunlin joins The Colorado Sun, Sam Quinn’s new beat at the Indianapolis Business Journal
Media Moves at Outdoor Life & San Antonio Express-News, Louisville Business First Hires Managing Editor
Andrew McKean’s new role at Outdoor Life, Randi Stevenson leaves Chicago Tribune for San Antonio Express-News, and more
Media Moves at Forbes & Fashionista, The Verge Hires a Science Reporter
Martin Swant joins Forbes, Maura Brannigan returns to Fashionista, and more.
Media Moves at ABC News & The Wall Street Journal, Institutional Investor Hires a Reporter for RIA Intel
Kaylee Hartung joins ABC News, Francesca Fontana changes roles at WSJ, and more
Media Moves at Axios & CNBC Digital, Traditional Home Cuts Down Print Schedule
Michele Salcedo joins Axios, Lauren Feiner, Robert Ferris, Adam Isaak now part of CNBC Digital, and more
Media Moves at Time & WSJ, WaPo Names Bureau Chief
Elijah Wolfson joins Time, WSJ promotes Nell Henderson, and more
Is ‘Media Monitoring’ a Dirty Word?
PR pros are focusing more on quality coverage over quantity. The next industry shift to prepare for is a new way of understanding media monitoring.
10 Amazing Uses for Media Monitoring
The more info you have, the better you can shape communication strategies. Check out 10 ways your brand can use media monitoring to thrive.
Want Better Crisis Management? Media Monitoring Can Help
Almost every brand has a time when its reputation is at stake. But with the right tools, you can preserve your image in the eyes of your customers.
Use Social Listening to Better Understand Your Industry and Competitors
Here are four steps to better understand your industry through social analysis.
Why Social Analysis Is Essential to PR
If you are not analyzing social data, you are missing an opportunity to generate insights faster and at a lesser cost than through other means.
How to Evaluate a Social Media Listening Platform
Understanding what your company needs in a social tool is most important. There is a difference between social listening and social media management.
Beyond Your Brand’s Media Coverage: What You Need to Monitor
To truly get a comprehensive understanding of how your brand fits into the media landscape you need to think a step beyond traditional media monitoring.
Media Monitoring Importance in The Wake of #MeToo And #TimesUp
Recent social movements speak to the power of these communications channels and brands must embrace monitoring them.
Why it’s Worthwhile to Pay For Media Monitoring
In a fast-changing digital landscape, monitoring the media is imperative in crafting effective marketing campaigns. Manual media monitoring can be […]
Why Every Company Needs Media Monitoring
How the media responds to your message, and what you do with that response are often overlooked but crucially important. Learn how monitoring can help.
What is Media Monitoring and Why Does it Matter?
“Don’t pay any attention to what they write about you. Just measure it in inches.” — Andy Warhol As a PR […]
How to Use Dynamic Listening to Reach New Customers
With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into...
Media Monitoring: How to Plan, Execute and Engage
A strong media monitoring strategy is essential to any effective PR program. Not only can it reveal key information such as competitor intel and audience demographics, it can also help steer you in the right direction when it comes to future...
Digging (Deeper) Into the Data: 3 Media Monitoring Pitfalls to Avoid
When brands are monitoring, they need to take into consideration external factors that may affect their data and analysis to ensure their data is as clean as possible. Here are three monitoring pitfalls you can encounter when gathering social...
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