PR pros are focusing more on quality coverage over quantity. The next industry shift to prepare for is a new way of understanding media monitoring.
In today’s crowded content landscape, comms pros have to keep their brand relevant.. Here are five ways that can be done effectively.
Building and maintaining relationships is essential to any public relationships strategy, but taking that first step to reach out can be intimidating.
Here are six actionable things you can do to push your work-based achievements to a higher level this year.
Which is better — a solo PR professional or a large agency? Read on to find the answer.
A group of comms executives shared their perspectives on measuring PR, aligning with marketing, and where they see the industry in the next five years.
If you’re building a new company’s reputation from scratch, you can’t underestimate the value of PR.
PR professionals can learn a lot from “smart” technologies. Learn to optimize comms content and audience engagement by utilizing data-driven insights.
Learn how one former journalism student took a different approach to select a career path that paid off.
AI sparks varying sentiments of fear, excitement, skepticism and curiosity in PR professionals — what exactly is AI and what does it mean for the future of PR?
Now that we're beginning a new year, it’s time to think about starting over when it comes to PR measurement. Read on to learn why.
Customers have a better experience and a higher satisfaction rate when they purchase from a company with a highly engaged culture. Read on to learn why.