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PR pros are focusing more on quality coverage over quantity. The next industry shift to prepare for is a new way of understanding media monitoring.
In today’s crowded content landscape, comms pros have to keep their brand relevant.. Here are five ways that can be done effectively.
Building and maintaining relationships is essential to any public relationships strategy, but taking that first step to reach out can be intimidating.
Here are six actionable things you can do to push your work-based achievements to a higher level this year.
Which is better — a solo PR professional or a large agency? Read on to find the answer.
A group of comms executives shared their perspectives on measuring PR, aligning with marketing, and where they see the industry in the next five years.
If you’re building a new company’s reputation from scratch, you can’t underestimate the value of PR.
PR professionals can learn a lot from “smart” technologies. Learn to optimize comms content and audience engagement by utilizing data-driven insights.
Learn how one former journalism student took a different approach to select a career path that paid off.
AI sparks varying sentiments of fear, excitement, skepticism and curiosity in PR professionals — what exactly is AI and what does it mean for the future of PR?
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Now that we're beginning a new year, it’s time to think about starting over when it comes to PR measurement. Read on to learn why.
Customers have a better experience and a higher satisfaction rate when they purchase from a company with a highly engaged culture. Read on to learn why.
Most startups face significant challenges when it comes to public relations but incorporating data into your strategy comes with tons of benefits.
Everyone gets those warm feelings during the holidays, and while there's never a bad time to give, the spirit of the season often prompts people to donate.
While most publications have moved to a “digital-first” strategy, PR pros are left to determine what “above the fold” means for the stories they pitch.
Take a look at the changing dynamics of those working in small to mid-sized PR agencies.
How can a company strike the ideal balance between risk and reward in their PR strategy? Learn how to turn an issue into ROI.
The divide between communications roles (i.e. public relations) and marketing is nothing new. But is that chasm shrinking? See what the data says.
PRWeek hosted its PR Decoded event in Chicago’s iconic 1871 with the purpose of providing communications professionals with the latest strategies.