For PR pros, conferences can be some of the most critical opportunities to get coverage by capitalizing on the buzz surrounding the event.
What does it mean to be a modern communicator? Jay Baer explains in a series of videos. This is the first video, Introducing the Modern Communicator.
To gain support, brands need to make it clear that they are “doers” and not “talkers.”Here are 3 ways PR content can generate positive brand perception.
Check out this brief history of the fake news phenomenon, and get expert advice on what it means for PR.
Here are the five most popular posts on Cision.com from August 2018.
If you’re dealing with a crisis, monitoring messages and responding quickly can make a huge difference. AI can help PR become more agile in many ways.
For all the talk about making customer experiences more personal, marketing remains focused on promotions. This is a missed opportunity for earned media.
Experiencing a PR security disaster is inevitable. You can’t avoid it — and you need to read this to be prepared.
PR specialists need to have in-depth insider knowledge on many subjects, but these three skills stand out from the rest. Read on to learn what they are.
Data supports storytelling by bringing credibility and reliability to your PR message. Learn how to incorporate data into you storytelling.
In this post, we identify the PR 101 fundamentals the industry needs to remember, no matter how digital habits evolve.
The theme for this year's World Press Freedom Day was "keeping power in check: media, justice, and the rule of law."
By supporting the press in all that they do, PR professionals can help ensure that the American dream and the laws that govern it stay in place permanently.
I’d like to introduce you to one of our regular contributors on the Cision blog, Susan Guillory. When she’s not writing about communications and PR for us, she’s running Egg Marketing, a content marketing firm that provides blog posts,...
Learn how Instagram Stories creates a new opportunity for brands to connect with influencers and promote products in a way that natural and effective.
“Don’t pay any attention to what they write about you. Just measure it in inches.” — Andy Warhol As a PR […]
Let’s face it — it’s extremely difficult to attract audiences. Even if you have the most ground-breaking news in the […]
Today is International Women’s Day. It’s an inspiring day meant to celebrate women everywhere, and especially you, women of PR and media.
USA Today recently rated public relations among the top ten most stressful professions alongside military personnel and firefighters. Although PR professionals aren’t literally putting out fires, their job does involve taming flames in crisis...