It may have caused some negative publicity for Facebook among newspapers, magazines and comms professionals, but Mark Zuckerberg’s message in early January made it clear that getting PR traction through the social media giant is about to undergo...
Paid display advertising receives preferential treatment (a.k.a. larger marketing investments) than PR because display advertisements can provide advanced analytics that are desperately lacking in PR.
As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. Learn what influencers are saying ...
As we reflect on the previous year and continue to head into 2018, we’ve rounded up our top 10 posts from 2017 for your reading pleasure. Take a look at some of the posts Cision readers loved.
Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and […]
Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a press release, the company...
Could cross-channel reporting usher in a new way of doing PR measurement in the digital era? Read on to find out.
Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of Earned Media Rising.
Here are five highly important tenants of good PR that should help everyone use any media database more effectively and ensure that the relationship between comms professionals and influencers is mutually beneficial.
Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. People have started to react much more strongly to different types of information. Emotional...
In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward.
Get ready for a successful holiday gift guide campaign with six tips to help you enhance your pitching efforts.
Rebranding is a delicate task for brands who have a loyal customer following. Using Cision’s rebrand as a backdrop, here’s how PR pros can tell their best rebranding story.
Meredith Lejeune and I discuss the importance of diversity in the workplace, and the value of both investing in and building relationships.
Don’t discount opportunities even if their face-value isn’t quite synergistic with your primary goal. Here are 5 tips to help you decide when to step out of your comfort zone.
Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Here’s how to put the social into your PR activities.
“You cannot compete for the future if you make decisions about tomorrow based on yesterday.” — Brian Solis
When censorship and fear are used to stamp out press freedom, this is dangerous for all of us. Here’s why brands should care.
Combine social media and PR together like PB&J to explode your visibility. Here’s how to do it.
The science of data and the art of storytelling shouldn’t be mutually exclusive. In fact, they coexist nicely. Here’s how to use both together to improve your storytelling.
