The science of data and the art of storytelling shouldn’t be mutually exclusive. In fact, they coexist nicely. Here’s how to use both together to improve your storytelling.
Cision’s social media manager Bruce Kennedy gives us five takeaways from the #CisionWorldTour in Chicago.
The best way to get your story the coverage it deserves is by targeting the right influencers. Here’s how PR pros can pinpoint the right contacts.
The Independent PR Survey checks the pulse on the current state of the PR business. Here’s what public relations professionals had to say.
What if by personalizing the experience for a specific writer you could increase the conversion rate of your communications efforts?
In this interview, Daher discusses with me the challenges as a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR.
When the most retweeted man in marketing makes a point, you listen.
Brand leaders must refine their focus and better target their outreach to influencers if they expect better results with their earned media campaigns.
This week, Jody sat down with me to discuss his new PR role, a specific definition of success and how to create results that don’t always translate to a number.
The Cision 2017 State of the Media timeline infographic includes some of the major events and announcements that shaped the current state of the media.
Lizabeth Landon Cole’s career in branding and public relations spans 16 years– from public relations and marketing, to merchandising and design — for independent brands, media publications and corporations globally. She discusses the lessons and...
Leveraging your HARO placements can increase the reach of the article and further your impact on potential customers. By following these tips, you’ll be able to make the most of your hard-earned media placements!
The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. Search dominates. The desire for news opens an intensified need to generate...
This week, MJ sat down with us to talk about her career, the strategies she takes to prioritize clients, and setting up her organization for success.
In this interview, Vice President of Corporate Communications and Public Relations at PHG Consulting, Caroline Michaud says to be a successful communicator, intentional messaging matters. Caroline sat down with us to discuss travel and tourism...
Steve Cox, Vice President of Public Relations at Sodexo joined us recently for a stellar webinar on how to utilize earned media to enhance marketing and communications programs and drive organizational growth. For the questions we couldn’t get to ...
If you want to get results from your PR efforts in 2017, it is absolutely essential to avoid the following mistakes — most of these are based on research, and paying attention will surely yield positive results.
Jen Dobrzelecki, executive vice president at M&C Saatchi PR, says to compete in today’s market, PR is more important than ever. In this interview, Jen discusses how brands can get noticed by their audience and why they need to deliver on the...
The holy grail of tying earned media to conversions — and thus showing marketing ROI — is no longer a pipedream. It’s becoming a reality here at Cision, and we look forward to telling the world about the innovation happening here.
The greatest opportunity for PR is to take a step back and recognize where the world is heading, where consumer habits are heading and be the first to create the best relationships and solutions.