Marijane Funess, the director of Crenshaw Communications, discusses how to uniquely position PR campaigns to gain the necessary traction.
Reputations have been made and lost in a moment because something thought to be private went public. Here are tips to help navigate personal vs private matters.
Nathan Friedman, general manager of Citizen Relations, discusses why brands should always be on the lookout for new ways to innovate.
Don’t spill your entire life story during an interview. You need a carefully constructed sound bite that sums up your mission in an easy-to-remember manner.
PR cannot exist in a silo. In order to be effective, your PR team needs to coordinate with digital, marketing […]
Is creating buzz for your business on your to-do list? If you don’t mind putting in the work with these 4 tips, your brand’s story can be seen and shared!
I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for […]
Brands need to connect with their audiences through effective communication. But how will you send the right message if you […]
There’s far more to press releases than writing. Here are three components of a successful press release strategy: Creation, Distribution and Amplification.
Moving around effectively in the media industry can be daunting. How can you become an asset to your next company […]
Last Wednesday, August 3, I attended BizBash’s Elevate Conference in Washington, DC. If you aren’t familiar with BizBash, it is […]
Before you create any brand communication, you must ask yourself: Will my audience care? Brandon Puttbrese, account supervisor at GS&F, […]
As of August 8, Kevin Akeroyd is Chief Executive Officer at Cision. Learn more about his commitment to Cision’s exciting story and accelerated growth journey.
While journalists certainly are an important component of the public relations equation, I feel like we’ve come to rely on […]
The PR industry is constantly changing, with new technology, platforms and trends emerging every day. So how can your brand […]
Health care affects everyone, so health care brands need to appeal to and motivate a diverse audience. But how? Fred […]
If you can’t clearly illustrate how someone’s donation will make an impact, you won’t be able to convince them to […]
Your PR campaign won’t be successful if you’re only focused on one thing. You need a combination of media, including […]
Your brand’s effectiveness depends on communicating its story in a way that resonates with audiences. But how do you know what will […]
Let me guess: in January, when the year was shiny and new, you were so excited to create New Year’s […]
