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PUBLIC RELATIONS


Behind the Headlines With Crenshaw Communications’ Marijane Funess
Nov 11, 2016

Behind the Headlines With Crenshaw Communications’ Marijane Funess

Marijane Funess, the director of Crenshaw Communications, discusses how to uniquely position PR campaigns to gain the necessary traction.

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Personal Versus Private in PR and Social Media
Nov 03, 2016

Personal Versus Private in PR and Social Media

Reputations have been made and lost in a moment because something thought to be private went public. Here are tips to help navigate personal vs private matters.

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Behind the Headlines With Nathan Friedman
Oct 27, 2016

Behind the Headlines With Nathan Friedman

Nathan Friedman, general manager of Citizen Relations, discusses why brands should always be on the lookout for new ways to innovate.

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How to Come Up With Sound Bites for an Interview
Oct 18, 2016

How to Come Up With Sound Bites for an Interview

Don’t spill your entire life story during an interview. You need a carefully constructed sound bite that sums up your mission in an easy-to-remember manner.

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Behind the Headlines With Mark Olson
Sep 29, 2016

Behind the Headlines With Mark Olson

PR cannot exist in a silo. In order to be effective, your PR team needs to coordinate with digital, marketing […]

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The Secret to Creating Shareable Stories
Sep 16, 2016

The Secret to Creating Shareable Stories

Is creating buzz for your business on your to-do list? If you don’t mind putting in the work with these 4 tips, your brand’s story can be seen and shared!

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4 Things We Can Learn from PR Practitioners in Africa
Sep 01, 2016

4 Things We Can Learn from PR Practitioners in Africa

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for […]

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Behind the Headlines With Imelda Suriato
Aug 18, 2016

Behind the Headlines With Imelda Suriato

Brands need to connect with their audiences through effective communication. But how will you send the right message if you […]

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Creating, Distributing, & Amplifying Your Press Release
Aug 17, 2016

Creating, Distributing, & Amplifying Your Press Release

There’s far more to press releases than writing. Here are three components of a successful press release strategy: Creation, Distribution and Amplification.

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Behind the Headlines with Erik Wheater
Aug 16, 2016

Behind the Headlines with Erik Wheater

Moving around effectively in the media industry can be daunting. How can you become an asset to your next company […]

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Attracting Attention In A Buyer’s Market
Aug 10, 2016

Attracting Attention In A Buyer’s Market

Last Wednesday, August 3, I attended BizBash’s Elevate Conference in Washington, DC. If you aren’t familiar with BizBash, it is […]

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Behind the Headlines With Brandon Puttbrese
Aug 09, 2016

Behind the Headlines With Brandon Puttbrese

Before you create any brand communication, you must ask yourself: Will my audience care? Brandon Puttbrese, account supervisor at GS&F, […]

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Cision’s Journey Continues: Thoughts From Our New CEO
Aug 08, 2016

Cision’s Journey Continues: Thoughts From Our New CEO

As of August 8, Kevin Akeroyd is Chief Executive Officer at Cision. Learn more about his commitment to Cision’s exciting story and accelerated growth journey.

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How to Power Your Own PR
Aug 03, 2016

How to Power Your Own PR

While journalists certainly are an important component of the public relations equation, I feel like we’ve come to rely on […]

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Behind the Headlines With Angie Mathews
Aug 02, 2016

Behind the Headlines With Angie Mathews

The PR industry is constantly changing, with new technology, platforms and trends emerging every day. So how can your brand […]

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Behind the Headlines With Fred Lake
Jul 28, 2016

Behind the Headlines With Fred Lake

Health care affects everyone, so health care brands need to appeal to and motivate a diverse audience. But how? Fred […]

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Behind the Headlines With Monique LeNoir
Jul 27, 2016

Behind the Headlines With Monique LeNoir

If you can’t clearly illustrate how someone’s donation will make an impact, you won’t be able to convince them to […]

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Behind the Headlines With David Landis
Jul 26, 2016

Behind the Headlines With David Landis

Your PR campaign won’t be successful if you’re only focused on one thing. You need a combination of media, including […]

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Behind the Headlines With Rachel Madden Johnson
Jul 20, 2016

Behind the Headlines With Rachel Madden Johnson

Your brand’s effectiveness depends on communicating its story in a way that resonates with audiences. But how do you know what will […]

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Mid-Year Check-In: How Are Those Marketing Goals Coming?
Jul 20, 2016

Mid-Year Check-In: How Are Those Marketing Goals Coming?

Let me guess: in January, when the year was shiny and new, you were so excited to create New Year’s […]

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