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For business owners, superfans are dream customers. As a result, you should focus significant energy on identifying and cultivating your superfans.
As Instagram becomes one of the largest and fastest growing social media platforms, it is essential as a marketing tool for businesses.
The new social network Ello is dominating conversations. Why and what does that mean for PR? People want ad-free content. Here are a few models to follow to take advantage of this trend and build good will.
Just when the Facebook ad landscape became too crowded, the social network overhauled its system. This infographic shows PR pros what they need to know before they create their next ad.
Users constantly adopt new behaviors, preferences and technologies. Social networks play catch up, adding new features and making changes to the user experience. This creates new opportunities and challenges for PR pros. Pinterest works with the...
Twitter is no longer simply a place where people come to make jokes and drop quickie status updates. For a PR pro, it’s an invaluable resource that connects you with hungry journalists, looking for sources. Don’t just be active on Twitter, form...
Can a six-second video power your PR efforts? Leading brands like GE and Xerox have started using Vine for PR. See how you can use Vine to further your PR efforts, including how to pitch journalists!
Don’t think Facebook is a viable B2B PR tool? Guess again. Three of the top brands in the world use it to do their digital public relations. See who they are and get their tips for turning Facebook into a valuable PR tool!
Facebook pages rarely have a reach of 6 percent. What can you do? Leigh George of Social Ogilvy says it’s time to expand your social reach with native advertising and gives you three tips for doing so.
What is Facebook’s future? How are social networks beefing up security? What’s up with Instagram spam? Get those answers and more in this week’s roundup of all the social media news PR pros need to know.
How is Facebook cleaning News Feeds? How many lurkers does Twitter have? Which social network is no longer just for browsing? Find out the answers to those questions and more in this roundup of social media news.
What has Facebook done to The Onion? What’s up with Instagram ads? What will you be snapping with Snapchat this fall? Get a quick look at all the social media news fit to print in this week’s round up.
Like many people, I love food. Nothing compares to ordering that dish at a restaurant or cooking something at home […]
What’s new and what’s going extinct at Facebook? Is Instagram trying to take down Snapchat? How much do Snapchat hotshots make? Get these answers and more in this week’s roundup of social media updates.
When it comes to social PR, pop stars are rocking it. Fortunately for you, some of their tactics can apply to businesses like yours. Take your social PR to the top of the charts with five insights from pop stars.
Because the updates roll out so quickly (and sometimes without much fanfare), it’s easy to miss the latest changes. The World Cup helps Facebook users break a record, Twitter rolls out a new analytics dashboard and Instagram turns four!
Are you spamming your target audiences? You might be, and you might not even realize you’re doing it. Spam, the term used to describe mass emails or postings of unwanted or inappropriate messages online, also applies to posting the same content...
Need help with your content marketing? Look to the stars. NASA 360 has attracted millions of engaged fans with a strong content and social media marketing mix. Here they share some of their best tips.
It has never been easier to increase the reach of your news release, thanks to social sharing. Do you know the best ways to do so? Use these four best practices to reach a bigger, more targeted audience.
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