THOUGHT LEADERSHIP

 


Gerber Communications Tanya Layzell-Payne: How to successfully PR restaurant brands
Sep 10, 2019

Gerber Communications Tanya Layzell-Payne: How to successfully PR restaurant brands

Tanya Layzell-Payne, founder of hospitality specialist Gerber Communications, details why PR is essential to supporting restaurant growth and isn't just "nice to have".

Ruder Finn's Robin Grainger: Why it's time for B2B brands to gain a 'voice'
Sep 09, 2019

Ruder Finn's Robin Grainger: Why it's time for B2B brands to gain a 'voice'

Robin Grainger, director of connected communications at Ruder Finn, discusses why communicators cannot afford to overlook voice assistants as a new comms medium.

Alister's tHOUGHTs ON... press releases
Sep 05, 2019

Alister's tHOUGHTs ON... press releases

Alister Houghton, content marketing manager at Cision, discusses the company's new press release analyser and four-step press release writing guide.

FleishmanHillard's Isobel Coney: Why businesses must engage in authentic purpose
Sep 02, 2019

FleishmanHillard's Isobel Coney: Why businesses must engage in authentic purpose

Isobel Coney, SVP and partner at FleishmanHillard, discusses the agency's 2019 Authenticity Gap study and what its findings mean for communicators.

Alister's tHOUGHTs ON... PR stunts
Aug 21, 2019

Alister's tHOUGHTs ON... PR stunts

Alister Houghton, content marketing manager at Cision, discusses PR stunts ahead of Cision's webinar on the subject.

Portland’s Mary Pollard: Forget profit versus purpose, it’s time for profit and purpose
Aug 14, 2019

Portland’s Mary Pollard: Forget profit versus purpose, it’s time for profit and purpose

Mary Pollard, partner and head of purpose at Portland, explains why the agency has created a Total Value Index which […]

Blueclaw’s Hayley Stansfield: Agency professionals should be building more trustworthy media relationships
Aug 13, 2019

Blueclaw’s Hayley Stansfield: Agency professionals should be building more trustworthy media relationships

Hayley Stansfield, public relations manager of media agency Blueclaw, explains how building journalist relationships with a tailored and relevant approach […]

Rainbow International’s David Shimwell: How to use PR as a franchise
Aug 07, 2019

Rainbow International’s David Shimwell: How to use PR as a franchise

David Shimwell, franchise recruitment manager at disaster recovery and specialist cleaning firm Rainbow International, presents his top tips for how […]

Launch’s Barbara Watson: The future of influence
Aug 02, 2019

Launch’s Barbara Watson: The future of influence

Barbara Watson, director of brand and content at Launch, gives her view on what the future holds for influencer marketing. […]

Tecmark’s Jess Pardoe: Don’t underestimate the power of PR in SEO
Jul 31, 2019

Tecmark’s Jess Pardoe: Don’t underestimate the power of PR in SEO

Jess Pardoe, digital PR and outreach executive at SEO agency Tecmark, provides an SEO perspective on the importance of earned […]

MoneySavingExpert’s Katie Watts: How to build your own influencers
Jul 30, 2019

MoneySavingExpert’s Katie Watts: How to build your own influencers

Katie Watts, senior press officer at MoneySavingExpert, explains how the site builds its own influencers, the reasons behind this strategy and […]

Clarion Communications’ Charlie Bagley: The future of influencer marketing
Jul 25, 2019

Clarion Communications’ Charlie Bagley: The future of influencer marketing

Charlie Bagley, digital director at Clarion Communications, presents his vision for the future of influencer marketing. The future of influencer […]

Alister’s tHOUGHTs ON: influencer marketing
Jul 24, 2019

Alister’s tHOUGHTs ON: influencer marketing

I’ve always been something of a young fogey (assuming 28 can still be considered young). I think the only trend […]

Higginson Strategy’s Esmé Parkins: We need to rebrand PR
Jul 15, 2019

Higginson Strategy’s Esmé Parkins: We need to rebrand PR

Esmé Parkins, account executive at Higginson Strategy, argues that PR needs to get better at PRing itself to ensure the […]

Our key takeaways from CommsCon X Insights
Jun 26, 2019

Our key takeaways from CommsCon X Insights

Cision’s CommsCon X Insights aimed to do exactly what the name suggested: provide insight into measurement journeys, social evaluation, the […]

Find out how to measure social magic at CommsCon X Insights
Jun 24, 2019

Find out how to measure social magic at CommsCon X Insights

For a long time, the goal of organisations on social media was simply to “go viral”, rather than lead a […]

Learn about the latest earned media technology at CommsCon X Insights
Jun 20, 2019

Learn about the latest earned media technology at CommsCon X Insights

At the turn of the millennium, fax machines and spreadsheets were the pinnacle of Earned Media Management technology. Some 20 […]

Hear two organisations’ measurement journeys at CommsCon X Insights
Jun 20, 2019

Hear two organisations’ measurement journeys at CommsCon X Insights

Historically, PR measurement has been about deriving large numbers which look impressive on the face of it but don’t link […]

Discover how AI will change PR at CommsCon X Insights
Jun 18, 2019

Discover how AI will change PR at CommsCon X Insights

Is AI PR’s bigfoot? Despite buzz about the rise of artificial intelligence in comms, there is a dearth of examples […]

Alister’s tHOUGHTs ON: CommsCon X Insights
Jun 10, 2019

Alister’s tHOUGHTs ON: CommsCon X Insights

Over the years, Cision (and its constituent companies) have held a variety of events, whether that be media briefings, panel […]