Robin Grainger, director of connected communications at Ruder Finn, discusses why communicators cannot afford to overlook voice assistants as a new comms medium.
Alister Houghton, content marketing manager at Cision, discusses the company's new press release analyser and four-step press release writing guide.
Isobel Coney, SVP and partner at FleishmanHillard, discusses the agency's 2019 Authenticity Gap study and what its findings mean for communicators.
Alister Houghton, content marketing manager at Cision, discusses PR stunts ahead of Cision's webinar on the subject.
Mary Pollard, partner and head of purpose at Portland, explains why the agency has created a Total Value Index which […]
Hayley Stansfield, public relations manager of media agency Blueclaw, explains how building journalist relationships with a tailored and relevant approach […]
David Shimwell, franchise recruitment manager at disaster recovery and specialist cleaning firm Rainbow International, presents his top tips for how […]
Barbara Watson, director of brand and content at Launch, gives her view on what the future holds for influencer marketing. […]
Jess Pardoe, digital PR and outreach executive at SEO agency Tecmark, provides an SEO perspective on the importance of earned […]
Katie Watts, senior press officer at MoneySavingExpert, explains how the site builds its own influencers, the reasons behind this strategy and […]
Charlie Bagley, digital director at Clarion Communications, presents his vision for the future of influencer marketing. The future of influencer […]
I’ve always been something of a young fogey (assuming 28 can still be considered young). I think the only trend […]
Esmé Parkins, account executive at Higginson Strategy, argues that PR needs to get better at PRing itself to ensure the […]
Cision’s CommsCon X Insights aimed to do exactly what the name suggested: provide insight into measurement journeys, social evaluation, the […]
For a long time, the goal of organisations on social media was simply to “go viral”, rather than lead a […]
At the turn of the millennium, fax machines and spreadsheets were the pinnacle of Earned Media Management technology. Some 20 […]
Historically, PR measurement has been about deriving large numbers which look impressive on the face of it but don’t link […]
Is AI PR’s bigfoot? Despite buzz about the rise of artificial intelligence in comms, there is a dearth of examples […]
Over the years, Cision (and its constituent companies) have held a variety of events, whether that be media briefings, panel […]