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Webinar Q&A: social media policies, syndicating blogs & more

social-media-q-and-aOccasionally we like to answer questions here that come up during Cision Social Media Webinars. There is space available in our beginner-level Understanding Social Media webinar coming up this Thursday, July 9, as well as the more advanced Engaging Social Media session on July 23. Cision Social Media Webinars are free.  

Krista: Are there any good samples of social media policies that we can see?

 Heidi: There are a few commonly cited social media policy examples like Intel and IBM. Recently, however, I came across Porter Novelli’s social media policy (still in the works) and it serves as a great example for PR agencies. The 123 Social Media blog recently updated its post Social Media Policy Examples – they now include over 30 different companies’ policies! For some quick tips and suggestions, check out my earlier post 5 best practices for creating a corporate social media policy.

John: Do you have any specific info/advice on feeding a blog to a YouTube channel? Our organization has a WordPress blog as part of a subdomain on our site as well as a YouTube nonprofit channel.

 Jay: Unfortunately YouTube does not enable you to feed your blog onto your channel page. There is a function under Account>Blog Setup where you can post videos from your channel directly onto your blog if you use Blogger, LiveJournal or WordPress. It’s a good idea to offer the URL for your blog in your YouTube profile. Another way to drive traffic from YouTube to your blog is by posting a text comment beneath an individual video with a link to a relevant blog post. You can push your blog content to other networks more easily, such as with the Blog RSS Feed Reader app on Facebook, TypePad’s BlogLink app for LinkedIn  (which does not require that you use the TypePad blogging platform) and SpringWidgets’ RSS Reader Widget for MySpace and anywhere else that allows you to embed HTML coding.

 Janelle: I can find passionate people to write blogs, but it is nearly impossible to keep them engaged for the long haul.  Do you have any tips for keeping bloggers committed?  Perhaps rotating among many authors??

 Heidi: Recruiting more than one blogger for a blog is one of the best ways to keep a blog going for the long haul. Personally, I don’t know if I could maintain CisionBlog by myself. Not only does having other bloggers fill in the gaps when I’m busy but enables me to pitch ideas and share edits with my fellow writers. Blog editorial calendars can also help – you certainly don’t want to tie your bloggers down with the calendar, but it can be a great guide when posts are few and far between. Ask your bloggers to sign a contract committing to a certain number of posts a week/month. When you pick bloggers, remember that they don’t have to be executives or in marketing or PR – they can be an everyman who is looking for a voice (and sometimes has a little more time for posting than your CEO). Lastly, talk to your bloggers and find out why they aren’t sticking with the blog – frequently the reason is writer’s block. Create a blog roll that you can use to generate post ideas for those days when you’ve got nothing to say.

About Heidi Sullivan

One of PRWeek’s 40 under 40 in 2012, Heidi Sullivan is Senior Vice President of Digital Content for Cision and a self-proclaimed social media metrics nerd. She leads the company’s digital and broadcast content teams, the global research team for Cision’s media database, Cision’s social media community team and the company’s content marketing strategy. You can find her on Twitter @hksully.

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