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Gina Martini-Gonzales KTVN-TV

Gina Martini-Gonzales, assignment manager
(775) 858-2222

Gina Martini-Gonzales is interested in receiving localized pitches geared toward consumers in the Reno area. Topics include the economy, personal finance and health issues, such as health care reform and new procedures. Martini-Gonzales prefers press releases that are quick and to the point. “A long, drawn-out press release is generally overlooked,” she says. Also, releases should include contact information for a local resident or expert who is able to enhance the story. “Not just a spokesperson for a company, but real people that are affected by whatever the story is,” she says.

Pitch her by e-mail. She encourages pitches with photos, images and video clips. “Everything’s got to be visual,” she says. “It’s hard for us, as a television station, to tell a good story without good visuals.” One follow-up call is welcome. Her daily deadline is 3:30 p.m. PST.

KTVN-TV is a CBS affiliate serving the Reno, Nev. area. Its evening newscast airs at 5 p.m. PST.

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