September 17, 2010
/ by Mike Spataro
Corporate social media listening is starting to exhibit the characteristics that will eventually lead to enterprise Social Intelligence. That’s just one of the many interesting new insights contained in the latest Forrester Research Report: Trends 2010: Listening Platforms.
Unlike its earlier WaveTM Report that focused on the top vendors in the industry, this report in many ways is even more valuable for brands. The findings are based on a survey of more than 150 listening platform customers around the world. I can’t give away all the good nuggets since this is a subscription-charged report from social listening expert analyst Zach Hofer-Shall, but here are a few items worth noting.
I was surprised that Social Servicing wasn’t mentioned as a bigger trend in this report, but quite frankly that is a whole other world in the social media listening industry.
This is a report I think is well worth your time and money.
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