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PRWeb Picks: Five Releases we Love this Month

Montana Author Writes Entire Novel on Facebook
Last winter, a friend challenged writer Leif Peterson to write a 1000-word story on Facebook. His other friends liked the result so much that they pressed him for more. Four months and eighty-odd Facebook posts later, Peterson had penned an entire thriller, Missing, via the social media network – and it’s now available in paperback at Amazon. Like the book itself, Peterson’s news release is tightly written, grabs attention and proves hard to put down.

Halo Costumes Are 20% Off in Celebration of the Release of Halo: Reach
In the middle of the global buzz around the launch of Xbox title Halo: Reach, online retailer Costume SuperCenter became part of the story by publicizing a 20% discount on Halo costumes for the entire week. Their release shows that you don’t have to create a story from scratch to stand out: you can often get the same effect by standing on the shoulders of one that’s already out there.

Allstate, State Farm and Geico Have Best Reputations Among Auto Insurers, According to Market Force Study
Here’s a textbook example of how to build buzz and scale the search engines with a good survey story. Several industry sites and blogs picked up customer intelligence vendor Market Force Information’s findings on auto insurer’s reputations. The search results speak for themselves.

The Toy Insider Announces Hot 20 Toys for the 2010 Holiday Season
Love or hate the holiday shopping season, it pays to prepare. In the case of online toy guide The Toy Insider, that entailed pushing their expert-compiled holiday hotlist to the world via PRWeb, bolstering their online reputation and making their website a prime destination for flustered parents looking for the must-have toys of 2010.

Unique Penny Sold For $1.7 Million, Proceeds Go To Charity
Come on – how could you not read on after spotting this headline? Plenty of news outlets and blogs did – with top results for this New Jersey rare coin dealer.

Inspired? Good. You don’t need to be an expert to make news with PRWeb – all you need is a good idea, and we can even help you with that.

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