October 19, 2010
/ by Vicki Blair
You have been tasked with setting up a social media program for your small or medium sized biz (on top of your 53 other jobs). So you’ve combed the net. You’ve read blog post after blog post. Maybe you’ve even tried to wade through the flood of social media books that have hit the shelves in the past couple of years (like The New Rules of Marketing and PR or The Zen of Social Media Marketing). You have dipped your toes into the water, but your boss is now chomping at the bit for something that sounds a little less like Marshmallow fluff and peanut butter on a couple of heels and more like a seven course gourmet meal. Lucky you!
This article is meant to help you make some quick strides toward setting up an impressive social media program that gets results. So put on your chef’s hat and let’s get to cookin’!
Start with the Right Ingredients
You don’t have to spend hours of your personal time social networking on LinkedIn or Facebook, Tweeting, surfing YouTube, or combing the forums to know how to setup a corporate social media program. All you need are a few key ingredients… we can boil it down to the basics using the Five W’s.
The Complete Menu
Here is where you pull those ingredients together into a tantalizing menu to wow your boss with a full-course meal that would satisfy a king (or large enterprise)! After outlining the Five W’s above, I recommend your social media program playbook contain the following components:
The Social Media Gourmet Chef
Now that you’ve got the essential ingredients and a great menu to work with, you will undoubtedly soon be elevated to the level of Social Media Chef Extraordinaire! Your own creativity and additional experience will take your social media program to great new heights. I wish you much success along the way.
Vicki, A Social Media Yogi in the Making
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