October 06, 2010
/ by Jackie Kmetz
We are seeing more and more companies with maturing social media programs realizing that in order for their social programs to be successful it must be part of a broader multi-channel strategy. Operating in siloed campaigns costs companies efficiencies in reporting, missed opportunities in sharing best practices across the organization and compliance issues, to name a few.
Faced with this understanding, companies want greater social media integration and implementation across the enterprise and outside the organization. They want to better connect internal teams and systems with outside collaborators, such as agency partners, strategic allies and 3rd party CRM software. However, disparate systems and existing business processes make this a big challenge for many companies.
What we are really talking about here is socializing the enterprise. Going social means breaking down barriers between people and systems both inside and outside the organization. It means having the right social media technology solution, business processes and teams in place. It also means businesses need to get back to a one-to-one relationship with their customers.
Getting your organization to this place can feel like a herculean task, but you are not alone to tackle this challenge. We’ve partnered with many companies to help with extending social media implementations across the enterprise – across teams, departments, geographies and systems. This nifty image shows you how Visible can act as a hub between your organization, external partners and communities, and systems.
If you have any interesting experiences, lessons learned or best practices from socializing your company, please do share.
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