Tapping the emotional power of video
“Year in review” – those three little words yield about 65 million search results in Google. It’s understandable, since the year’s end affords us a moment to pause and reflect about the time that has just past.
“Multimedia is important for several reasons: 1) it’s more compelling and people are more inclined to share compelling content. 2) It draws readers in and can improve metrics like time on page by as much as 30 seconds. 3) It’s another piece of content for search engines to index, provides a broader online footprint, and offers another way for consumers to find your content. Image search for example is a growing area of search – search engines often return results that include Web documents, news and images.”
No surprise then that Google and YouTube, the #1 and #2 search destinations respectively, have developed these fascinating video reflections about how we consumed information in 2010. What strikes me about these two clips is that they seem to draws forth an emotional response akin time lapse photography.
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