FedEx Use Case: Fostering 88,000 Goodwill Twitter Exposures and 20,000 Retweets by Harnessing Social Intelligence
Delivering good service through social channels can extend well beyond your community in ways you may not imagine. The following client use case on FedEx does a great job of showing how using a social network such as Twitter to service customers can garner not only goodwill with that customer and your Twitter community but can extend far beyond – in this case one positive experience lead to 88 thousand Twitter exposures and 20 thousand retweets. Now that’s what I call harnessing the power of Social Intelligence! Check it out…
How are you using social channels to help clients? Any interesting stories or results to share? We’d love to hear more…
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