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Do you know how to be irresistible? Step 1: online engagement!

Liz StraussBeing irresistible is important for any brand or organization that is trying to get their message to the public. Brand strategist, SOBcon founder and engagement enthusiast Liz Strauss defines irresistible businesses as “those with great relationships who constantly remove what customers don’t want, enhance what customers love, and add something unexpected customers would die for.” However, it’s easier said than done–many have hit a brick wall when it comes to having that certain “wow” factor online.

Liz will be joining our next #prwebchat on Thursday, February 3, 2011 at 2 p.m. EST to talk about how and why it is important to effectively engage with others online in order to make your brand irresistible.

She has been named one of the Top 100 Social Media & Internet Marketing Bloggers, a Top 100 Most Influential Marketer, and one of the 50 of the Most Powerful and Influential Women of Social Media.

Have a question you’d like to ask ­­­­­­­­­­­­­­Liz? Tweet or DM it to me @prweb. Follow in real time, join the conversation, and see previous #prwebchat tweets here. Reminder: The #prwebchat hashtag is always ‘open’ for conversation related to #PR, #smallbiz, #SEO, #marketing and #socialmedia.

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This post was written by a guest Cision contributor.

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