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Twingly and CisionWire: Enabling a Link Love Connection

This post was written by Kevin McFall, Vice President of Global Business Development for Cision. Follow Kevin on Twitter at @JournoPR3point0.

Bloggers love to find ways to bolster their credibility and visibility on the topics they write about so passionately. Sharing links with sites that are recognized by both live audiences and automated search engines as authorities on a specific topic is an invaluable way to generate greater visibility for the blogs and improve their positioning on Search Engine Results Pages (SERP).  Unfortunately, link building is often the missing component of a blogger’s online marketing plan.

Recognizing this disconnect, and in pursuit of finding an easy method for the blogging community to build links with our press release distribution service, CisionWire, we recently embarked on a partnership with Twingly.  A very simple, yet powerful service, Twingly’s Blogstream application enables the sharing and discussion of any topic across the web.  The benefit to bloggers is to have their posts linked to and visible on CisionWire press release pages in context with topics they are blogging about.  The inclusion of a contextually relevant and active link on CisionWire can result in increased value to a blog. The benefits include bolstering the blog’s credibility and increasing the traffic to the site, since CisionWire has thousands of readers and subscribers.

In a few short steps, a blogger can have their post appear on CisionWire. Step one: Compose a blog post about a topic on which they can also reference a CisionWire press release (Note: There are over 58 industry specific categories to choose from on Step two:  Include a link to that related press release in their blog post.  Step three:  “Ping” the blog post to Twingly.  Step four: Within minutes, view the reference to their blog post at the bottom of the referenced press release page and begin the process of increasing your audience, your reputation, and importance within the search engine algorithms.

Here is your opportunity to get great new content ideas, market your blog, and increase your online visibility. What blogger do you know that would pass up a free service and an opportunity to partner with Cision?

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