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Is Data the Secret Sauce of Marketing Innovation?

At the recent Forrester Marketing Forum #FMF11 the key theme was around how rapid innovation is creating radical shifts in the methods and media that people use to engage with your company, brand, and products.

At a time when the evolving nature of social media is opening up new ways of thinking we decided to ask some of the attendees what they believe is the secret source of marketing innovation.

Here is what they said…Click the image to watch the video.

Tags : social media

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