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3 quick tips on getting reader attention

Reader Attention

What catches our attention when it comes to press releases we love?

Often times, we tweet cool client press releases that catch our eye in the Twitter stream or in the News Center on Think about it: what catches your attention or leaps out at you during a long day of streaming, continuous information? This is not only an exercise in being clear and concise, it is also about being timely, relevant and creative with your press releases, or any content published online.

1) Timeliness. A press release that plays on something that is happening currently always seems to catch our eye. For example, Foursquare checkins are booming. When we saw a press release about Craigslist and Foursquare having a baby to make a new iPhone app, we couldn’t resist reading.

2) Relevancy. People simply aren’t going to read something if it isn’t relevant to them. So when writing, be sure to use keywords in your text and the proper hashtag tag to find new readers. Hashtag spamming (putting more than three hashtags at the end of a tweet) will not get you anywhere but the bottom of the barrel.

3) Headlines are everything. What’s the first thing you see that makes you determine if you want to read something? It’s the headline–and if you don’t hook your reader with it, you’ve lost them and potentially many others. Some tactics to try: rhyming, making a joke, keeping it short and punchy, or using a creative new word that people have to click on the press release to learn what it means. Don’t make it complicated, the more informative and fun, the better.

What are your best tips on garnering press release attention?

If you enjoyed this post, you might also like: 7 roles social media plays in marketing

(Photo Credit – Flickr Creative Commons: moriza)

About Cision Contributor

This post was written by a guest Cision contributor.

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