July 13, 2011
/ by Cision Contributor
We’ve got an eclectic mixture of news releases we love this month. From burgers to beds, though, each one of these stands out as a great asset for turning a story (even someone else’s) into an asset that grabs attention and attracts customers on search engines.
Is it news, or an online menu… or both?
When you’re opening a local restaurant, make sure you pitch customers, not just the press. This burger joint’s news release details everything a hungry customer needs to know—which makes it a useful online resource for anyone wondering what this new place is about.
Parrish Collection Kauai makes its headlines go further
When you get a good media hit, like a mention in Martha Stewart Weddings, don’t let it stop there. Follow this business’s lead and turn it into a search-friendly online asset full of links to your website, eye-catching photos, and accolades that distinguish you from your competition.
While New Jerseyans head to the Shore…
Another story about the Jersey Shore TV show? Not at all—this news release is about a deals website for New Jersey shoppers. However, thanks to some clever optimizing and language in the opener and headline, it’ll show up in people’s Shore-themed searches.
… pirates head to Home and Bedrooms to check out beds
We’ll see your Jersey Shore and raise you Pirates of the Caribbean, says online furniture store Home and Bedroom, whose news release poses an important but hitherto overlooked question: after a hard day’s piracy, what type of metal bed would Captain Jack Sparrow retire to on the stormy seas? It’s tenuous, but it works.
And here’s an awesome penguin.
Baseball team the Cincinnati Reds and Newport Aquarium have announced a great summer entrance deal. But we’re all about the picture of the penguin, if the truth be told. Who can’t resist clicking on that (or maybe even sharing the link to it)? It’s the very definition of sharable multimedia – top job.
Just like these PRWeb customers, your business makes news regularly. For a PRWeb free guide on how to spot news release opportunities in everything you do, click here.
(Photo Credit – Flickr Creative Commons: maggiepiebride)
Get the latest updates on PR, communications and marketing best practices.
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.
1-312-922-2400from 8 AM - 5 PM CT