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PR News Roundup 8/12/11: 5 PR Blog Posts You May Have Missed

Photo courtesy of DoktorPinn via Flickr

It’s time for my weekly round-up of the best blog posts I have seen around the web this week! Here’s the top five in no particular order…

An Open Letter to Teens re: Social Media via Social Media Today

“I normally blog on business issues, but something happened at my house yesterday that compelled me to write this post. Please share it with the people in your life who use social media. Everyone needs some social smarts.

Dear Friend,

We haven’t met yet IRL (in real life), but I’ve seen you online and…we need to talk.”

What My PR Degree Would Look Like Today via Waxing UnLyrical

“I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago.

However, as a young professional continuing to learn every day in the professional environment, I wondered what my degree might look like were I to embark on it all over again tomorrow.

To do that, I need to backtrack a little.”

Journalism and PR, It’s Time to Start Communicating via Marketing Conversation

“The relationship between the journalist and the Public Relations professional is rocky at best. Neither thinks the other is necessary, both are frequently butting heads.

When you take a step back and look at the scope of the PR and Journalism professions, it becomes obvious that they’re in a far more symbiotic relationship than they realize.”

Public Relations vs. Marketing via Spin Sucks

“Last week I violated the rules of the Network of PR Professionals LinkedIn group.

I didn’t mean to, but, according to the group “rules,” you can only post things in there that are about traditional PR.

But I posted the summary of Marcus Sheridan’s webinar about the types of content you can create to generate leads. And, because the blog post said “generate inbound leads” instead of “attract Web site visitors” or “increase brand awareness,” I broke the rules.”

How to Kill Your Blog in 10 Easy Steps via Danny Brown

“So you’re bored with blogging. You have other things to do – like eat, sleep, go out, work. You know – boring “real life” stuff. Besides, thinking about it, blogging is for computer nerds and failed writers.

Not to worry – help is at hand. Here are 10 ways to kill your blog. Let’s begin.”

And a recap of what happened on Cision Blog

NewsCertified’s Database of Expert Sources

“If there is one thing readers of this blog understand, it is that journalists are short on time, a crunch most of us feel here at the legwork end of news production with the distribution of source material and the scheduling and execution of interviews. I recently spoke with Jim McManus, President and Chief Operating Officer at NewsCertified, about their solution to this problem, a database of news-trained, interview-ready expert sources on offer for free to journalists working under tight deadlines.”

What to look for when hiring a social media community manager

“Community Managers are a company’s direct link to its customers, owning the responsibility to grow, shape and respond to online conversations happening around that brand. Their goal is not to drive conversation but to build an environment where conversations happen naturally. So what do you look for when hiring a community manager?”

3 SEO Blogs to follow

“For those of us in marketing and PR, keeping up on the latest in search engine optimization isn’t easy. Even though it may only account for a small part of my day-to-day responsibilities, I’m beginning to think it’s a full time job. Did you know that Google makes updates to its algorithm 500-600 times each year? I mean, who has time to keep up with that?

Rather than try to read everything that crosses my radar via the alerts that I’ve set up for SEO, Social Content Optimization (SCO), and Panda Updates (which I have only had time to skim recently), I’ve started to rely on the full time “SEO-ers” to tell me what to pay attention to in the world of search.”


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