PR News Roundup 9/16/11: 5 PR Blog posts You May Have Missed
It’s time for my weekly round-up of the best blog posts I have seen around the web this week! Here’s the top five in no particular order…
“Social Media is a relatively new facet of marketing. Actual jobs in the industry are an even newer concept. And so for many people planning their social media career path, it can be hard to figure out where to put your foot in the door. My (admittedly twisty) road is by no means a recipe for guaranteed success or a checklist of must-haves for a social media career. But I thought it might help to share with people how I got here.
The short answer? A little luck. A dash of patience. Employers who were willing to test stuff out. A solid marketing and writing background. And a lot of tasks outside my official job description.”
“’Twitter, what’s the point? Isn’t that basically facebook but only status updates?’ Common opinions when discussing Twitter with those odd twitter-less folks. I mean, do we really want to know what people had for lunch and when they’re going to sleep? However; beneath the surface of all the mundane, unimportant posts, what’s left is engaging and thought provoking. Oddly enough, there are users out there tweeting things you care about; you just have to find them.
“Ever get a hankering for some Twitter web analytics? Well, it looks like your craving is about to be satisfied. Twitter announced today that it will be releasing its own official Twitter Web Analytics tool, which is aimed at helping website owners understand how much traffic they generate from Twitter as well as the effectiveness of Twitter integrations on their websites.
Before now, Twitter users not already using integrated analytics platforms haven’t had a very accurate understanding of how well their activity on Twitter is driving traffic to their websites and content.
We sort of knew this was coming. The availability of Twitter’s new Web Analytics tool has been largely due to its former acquisition of BackType, a social analytics platform, back in July.”
“Facebook ads. Facebook brand pages. Facebook e-commerce. The forces are working hard to make the Face the place for marketers, but according to a new study by Kantar Media Compete, Twitter has them beat.
The numbers come from the quarterly ‘Online Shopper Intelligence Study’ which looks at cross-channel shopping behavior. The survey was given to 2,574 online purchasers who shopped between July 14 and August 8, 2011 and here’s what they found out.
35% of respondents said that Twitter feeds had an influence on their purchase decisions. Only 23.5% had the same thing to say about Facebook.”
“In inbound marketing, we talk a lot about optimization — optimizing your content for search engines, optimizing your website for lead generation, optimizing your social media presence. But another very important thing inbound marketers must optimize is time. Yes, compared to outbound marketing, inbound marketing saves money and is much more effective. But you also need to put the time in.
However, marketers often spend too much time on strategies and tactics that don’t make any real impact, particularly in social media. Don’t waste your precious marketing time on things that aren’t worth your time. Avoid the following 7 social media time-sucks at all costs.”
And a recap of what happened on Cision Blog
“It’s pretty clear that Foursquare can be an effective marketing tool in the B2C world. Check-ins mean prizes, discounts and greater loyalty too. But what about Foursquare for B2B? Is this platform relevant? Here are 3 great ways to leverage Foursquare…”
“The social media release is no new concept, but in speaking with some of PitchEngine’s customers recently, I have learned that this social content publishing tool has found a way to make it fresh again. The users of PitchEngine have truly been thinking “outside of the box” when it comes to publishing all types of content on the site and sharing it with their audience on the social web.
Every Wednesday, over the next few weeks, I am going to share with you the conversations I’ve had with PitchEngine customers so you can learn firsthand how PR and Marketing professionals are utilizing this tool for their full arsenal of branded content.”
“The insightful presentations here at the Semantic Web Media Summit in New York yesterday have me thinking about a line from Steven Levy’s history of Google, In the Plex, which illustrates the value of context in Web search: ‘A rock is a rock. It’s also a stone, and it could be a boulder…but put ‘little’ in front of rock, and it’s the capital of Arkansas. Which is not an ‘ark’. Unless Noah is around.’”
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