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Arizona’s KUPD-FM covers all its social media bases

Q: How do you use social media at your station? Which platforms do you like best and why?

“Social media is an important way to stay interactive with our audience. Every handheld device, laptop, desktop, the latest iWhatever has a way for our listeners to correspond directly with our air staff, get information on our contesting/events and the music we play. The more we can be involved the better. We make sure that all aspects direct back to our own website/radio for the content and information. Video is another great visual element to our product, so our air staff makes videos weekly and posts them on YouTube and links from their Facebook and Twitter accounts. Not only is social media great for the station as a marketing tool and our listeners to interact and get information, but it’s an added element to help our clients with their advertising campaigns.

  • Facebook is the most user-friendly and has the most users. Each jock has their own fan page, the station has an overall page and the morning show has a page.
  • Twitter is still hanging on so we continue to use it. Each jock has their own feed, the station has a feed and the morning show has a feed.
  • YouTube is a great visual element for us. The station has a page that we post in-studio guests, interviews and performances.
  • MySpace is dead.
  • Google+ is still building steam. We’ll most likely build a page eventually.
  • Foursquare has its possibilities but not quite effective enough for our purposes.”

Mark Randall, promotions director
(480) 838-0400
Twitter: @markwrandall/@98kupd

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