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PR News Roundup 12/2/11: 5 PR Blog posts You May Have Missed

Photo courtesy of Dave Sizer via Flickr

It’s time for my weekly round-up of the best blog posts I have seen around the web last week! It’s a little late, but better late than never right?! Here’s the top five in no particular order…

9 Other Worldly Social Media Lessons from NASA via Social Fresh

Are you struggling to get approval for social initiatives?

Trying to navigate red tape so you can partner with Foursquare or Gowalla?

Well, if Stephanie Schierholz can do it, you can too.

Stephanie is responsible for NASA’s main twitter account (@NASA), their popular tweetup account (@NASATweetup) as well as their Foursquare and Gowalla accounts.

Since NASA is a huge government agency, Stephanie has to deal with a lot of red tape. NASA has to negotiate their own Terms of Service (TOS) agreement with each social network.

8 Social Media Trends for 2012 via Spin Sucks

Welcome back to the real world! I hope everyone had a really good Thanksgiving weekend.

To start the last 20 work days of the year, I thought now was a good time to discuss trends for next year.

This will get you started on planning and getting everything ready to launch the year on January 2.

I’ve written the eight social media trends you  need to pay attention to for next year.

But, before we get started, we’re going to let you choose the ninth trend, just like we did last year, for the chance to win two seats to the trends webinar.

The contest information is at the end of the post.

3 Sins every PR hack commits and how to fix them via Women Grow Business

The innocent mandate

My theory: Every single person in public relations has been handed down a mandate that they must connect with business writers, as well as companies, through Twitter, Facebook, LinkedIn and blogs.

There’s nothing inherently wrong with the mandate, but superiors must have gotten together at a conference and decided gee, this Twitter is pretty neat, that will make it so easy for our PR reps to connect with others, a thought that has led to an emphasis on a higher quantity of connections.

Why PR Will Own Content via PR-Squared

blog post last month by my friend Adam Cohen has been roiling around in my head.  Adam was writing about “The Content Convergence Dilemma,” which he explained as the –

“struggle internally with content ownership – who owns the generation?  Who owns the publishing?  Who owns the maintenance?  Someone please tell me, where is the Content Department?

“… Integration requires each department to be candid about their objectives and to be willing to give and take around a content plan and calendar.  If product marketing teams operate independently, they won’t have the benefit of getting the most out of content and to the customer they may appear disjointed or out of sync.”

Pretty fascinating, right?  The drive for more corporate transparency, coupled with the Social Media era’s voracious appetite for content (exponentially more valuable given potential SEO impacts), presumably has internal corporate departments vying for the rights to push out content!

If only.

Blogging On A Budget: 3 Tips for Bigger Impact via Online Marketing Blog

Blogging is one of the top sources of online content creation for many companies. Blogs are a great vehicle for interacting and engaging with current and prospective clients.  Blogs are also an effective way for prospects to associate stories, anecdotes, and personalities with a company or brand.

Taking on a blog can be a large undertaking.  There are many things that should be considered including cost, availability of resources, strategy creation, time commitment, and measurement.  Simply creating content and expecting instant success is not realistic.  If you have recently decided that you would like to start a business blog, or have started a blog and are not seeing the success you had anticipated then the tips below are for you.

And a recap of what happened on Cision Blog:

5 Tips to get started in social media for your business

As social media matures, more businesses are looking to social networks as a way to engage with and understand their customers. As long as you are part of the conversation, you can hear what is being said about your brand on the social web, but with social networks emerging so rapidly, where do you begin? Here are 5 tips to get you started…

Making a Difference One Blue Key At a Time

This blog is dedicated to the 43 million refuges worldwide.

No one chooses to be a refugee. War, ethnic battles or political oppression determined their fate causing refugees to be separated from their homes, families and everything they’ve ever known. It’s a worldwide problem most of us will never experience.

The statistics are staggering (via UNHCR):

  • There are more than 43 million refugees worldwide without a key to their own home. 43 million people around the world…that’s nearly the combined populations of New York and Texas!
  • Women and girls represented 49% of all refugees and asylum seekers.
  • Approximately 47% of the world’s refugees and asylum seekers are under 18.

Q&A from last week’s “Social Publish: More than a press release” webinar

Last week, I hosted the webinar “Social Publish: More than a press release” with Jason Kintzler, Founder of PitchEngine.  We had a lot of great questions and unfortunately Jason and I couldn’t get to all of them within the hour that we had.  So, I decided to answer them here on the blog.

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