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PR News Roundup 12/23/11: 5 PR Blog posts You May Have Missed

Photo courtesy of Meagan via Flickr

It’s time for my weekly round-up of the best blog posts I have seen around the web last week! We won’t have our round-up for next week so this is it for the year! Without further ado, here’s the top five in no particular order…

Water Cooler Chat: Movies to see if you are in PR via Flack’s Revenge

“Someone at Fusion sent around an email recommending a documentary, I replied, and before you knew it we had a lively thread about good movies to see if you are in PR – and fodder for this blog post.

I list the movies below, in no particular order, and the text of the emails as well, which provide additional color.  Hope you enjoy, and please feel free to chime in with other suggestions.”

  • Page One – Inside the New York Times
  • Phone Booth
  • Wag the Dog
  • Sweet Smell of Success
  • Happy Gilmore
  • Exit through the Gift Shop
  • Thank You for Smoking
  • The Persuaders

4 Nearly Guaranteed 2012 Social Media Predictions via Convince & Convert

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions.

My 2012 Social Media Predictions

Grab the ebook for some holiday reading, but here are my top 4 (nearly guaranteed to be true!) 2012 bets:

1. Multi-media Soars

We’ve been nibbling around it for a while, but 2012 will be the year of the multi-media social network.

Photo and video-based social interaction weeds out the banal, as the process of taking/uploading multi-media forces you to self-edit. That delay of just a few seconds allows the question “Does anyone REALLY care about this?” time to be considered. Consequently, there is more meat on Instagram and Viddy and Tout than there is bun, and that enables the whole point of social networking – making and perpetuating connections and seeing the world through someone else’s eyes – to flower.”

Your Twitter Stream Is Boring Me To Tears. Stop It. Via Social Fresh

“I’ve been thinking a lot about your tweets lately.

They’ve been boring me.

I’ve probably bored you with my tweets, too… actually, who am I kidding? My tweets are awesome!

If people are unfollowing you on Twitter, this article may save your life. Read up.”

This Communication Plan Doesn’t Smell Like Christmas Cookies via Waxing UnLyrical

“Without the input of communicators and marketers  far and wide I fear Christmas may be doomed. Let me explain …

The other night in a haze of nog and toddies I noticed that the table next to mine had elves – two of them.  They were intense little creatures that smelt like cinnamon and cloves.

I watched as they spent the night furrowing their brows at the page on their table.  They drank and wrote and pounded their wee little fists  in frustration.

Did you know that when elves punch each other in the face glitter explodes into the air? It does. It also provides great cover for snapping photos with an iPhone.

Long story short, I photographed their comm. plan, a dismal thing that needs your input.”

11 Guaranteed Ways to Get Others to Retweet Your Content via HubSpot Blog

“After creating content — whether it’s a blog post, an ebook, a webinar, or a video — it’s important to promote that content through social media channels. And when you do promote that content in social media, you cross your fingers that it generates a ton of shares, tweets, and interaction. For the sake of Twitter, if you follow a few simple best practices, more people are likely to retweet and spread the distribution of your content, giving it a much broader reach and a better opportunity to get found by a new audience of prospective customers beyond your direct followers. Marketers should know how to retweet the right way, but it’s also critical for them to learn how to get others to retweet their content, too.”

And a recap of what happened on Cision Blog:

5 Marketing Lessons from Santa

‘Tis the season for giving. We give each other gifts. Billy wants a Kindle Fire, Mary wants an iPod Touch, but who gives more this holiday season than Santa? He has only a short window on Christmas Eve to deliver gifts and holiday cheer to people all over the world. He’s timely, meets deadlines and runs an efficient operating system. Santa is an entrepreneur who has run a successful business for hundreds of years. What marketing tips can Santa give based on his work ethic?  Let’s listen to this jolly, fellow’s advice…

Conversations vs. press releases: interpreting the Cision-Newhouse survey

Journalists and bloggers have been talking with brands and professional communicators on social sites like Twitter, Facebook and LinkedIn for several years now. Yet, the public relations community has struggled a bit with the terminology around the outreach we do on these sites. The social media release. The twitpitch. The biztweet?

It’s just the start of a conversation.

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