PR News Roundup 1/20/12: 5 PR Blog posts You May Have Missed
It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! Here’s the top five in no particular order…
“Lady Gaga is the definition of an influencer offline and online; her music, fashion sense, and passion for social causes have spread around the world in only a few short years. Love her, like her or hate her, you know who she is and you’ve probably heard more than one of her songs.
When searching for a way to improve your online PR strategy or increase your social reach, who better to learn from than one of the most influential celebrities in the world and on the web?”
“We’ve seen some interesting examples of how journalists are sourcing stories via social media. Here are three national journalists using three different social media platforms to get things done. And in this MLK edition, we’ve also got some tips for being a better source via social media.”
“Everyone talks about social media plans. But do you really know what it takes to create one? A social media plan, whether it is for personal use or for your business, isn’t just one set of rules, but many different guidelines. Here are step-by-step guidelines that can help you with your plan:
1. Start listening.”
“Sick of reading about all this SOPA brouhaha? How about a news story marketers can actually get behind? We had an idea Facebook would start rolling out the new Open Graph apps in January when Facebook announced it was starting to accept submissions for Open Graph actions from developers. Well, it looks like they’re here!
At a press event in San Francisco this evening, Facebook unveiled the first batch of its much-anticipated Open Graph applications, which you might remember were first debuted along with news of Facebook Timeline back in September during Facebook’s f8 conference.”
“One of the most popular articles I wrote in 2011 was the first one of the year, a recap of the hottest social media apps from 2010. In an ecosystem where dozens of new social networks and apps and services get created every month, it is hard to stand out and hard to find the diamonds in the rough that really do something new.
Some of the names on this list are not brand new in 2011, but this was the year that they made their mark (see Instagram and Rapportive).
Three of this year’s new tools could be categorized as social networks: Google+, Instagram, and Pinterest.”
And a recap of what happened on Cision Blog:
We all spend a lot of time online…it seems like we fill every waking moment on one social-media site or another. This is definitely true for me personally; I mean I am a social media manager. But even when I’m off the clock and at home relaxing, I’m still on at least one social site. Whether I’m waiting for the bus, train, or just sitting through commercials (well I can’t DVR everything!) I’m checking Facebook, Twitter or Pinterest. Etiquette is crucial, online or offline. Like any other form of communication, social media has its own nuances about how you should behave, but here are some things I have learned over the years…and taking a look back through my Facebook Timeline, I’d like to officially apologize for some of my posts. I’ll never put you through that again!
Today brings the launch of our newest feature at CisionBlog: PR Wins, Moves & Other News. Here we will share – you got it! – staff shuffles, accolades and other details on the happenings at the offices of your PR friends and competitors.
For the time being, you can expect it to appear every other Wednesday, but that could increase if we receive large numbers of submissions.
I’m very excited to announce the public beta launch today of a new community site presented by Cision: Seek or Shout.
We’ve built this site to help journalists, bloggers and professional communicators research and promote their content while connecting with each other in a productive, relevant way.
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