What’s Your Resolution?
It is now 2012 (in case you missed that) and before we can move forward, tradition demands that we set goals for the New Year. That’s right; it’s time to talk resolutions.
Do you have a resolution? Are you still following it? According to a 2002 study, almost 25% of New Year resolvers have given up by the end of the first week in January. This statistic makes this week-the second week of the new year- the perfect time to reflect on what we resolved. And maybe we can sway some of you on the brink of giving up! Keep with it!
What did the online world resolve for this coming year? To find out, I logged on to Visible Intelligence®, Visible’s® social media monitoring platform, and started searching! First, I skimmed over what people on the internet were talking about when talking about resolutions. The regular suspects were all there: this year, I’m losing weight, exercising more, cutting back on cigarettes or alcohol, spending less. There were also many things that fall under what I’m calling Self Improvement: I’m going to learn more, be nicer, and give back. People have big, admirable plans!
When I set out searching, I was expecting the bulk of the resolutions to be found on twitter. Resolutions are generally short and sweet and the 140 character format of Twitter lends itself to such statements. However, as you can see below, the majority of resolutions were found on blogs- proving that while the resolution may be a short statement, the compulsion to follow it with a lengthy explanation is a strong one.
As for what was being resolved, after consolidating prevalent subjects like eating better, exercise, and fitness under the category of Weight Loss and looking at that alongside the other highly popular resolutions of Self Improvement, Quitting Smoking, and Saving Money the search was set! Looking at people on the internet talking about both resolutions and these subjects between December 26, 2011 and January 5, 2012, I was able to see which resolution had the biggest share of voice this New Year.
The majority- at 41.7% -of resolvers plan to lose weight. Self-Improvement follows, with 31.8% share of voice. Next come the 19.6% that are planning to save more money and the 6.9% that hope to quit smoking.
Is your resolution one of these or something completely unique? Are you still sticking with it? If you are, then there is a good chance you will accomplish it. That same study found that six months in, those that made resolutions (and kept them past that first week!) were 10 times more likely to follow through with their goals than those with the same goals who had not made resolutions.
So resolve yourselves! And good luck!
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