Online press releases have marathon-ready legs when it comes to reaching the far corners of the internet. Incorporating the right elements can especially increase the visibility and the reach of your news. Take it from this infographic that illustrates all the stops a news release takes on its online journey:

PRWeb Journey of a Press Release Infographic

annemaria.nicholson@prnewswire.com'

About Annemaria Nicholson

Annemaria Nicholson is the North American Director of Content Marketing and Social Media at Cision. She drives go-to-market content, blog and social strategy for multiple brands and loves to experiment with interactive and multimedia content to better engage and inspire audiences. Her innovative content programs helped Cision place as a finalist at the 2016 Content Marketing Institute Awards and turned the marketing department from a cost center into a revenue center. As a direct result of her content strategy, the business was able to move the needle on key business KPIs.

As Head of Content, Annemaria has a strong track record of creating high quality multimedia content, blog posts, tip sheets, videos, instructional content, case studies and more to create great customer experiences. She revolutionized Cision’s outbound promotion efforts to amplify its inbound lead generation results by creating a multichannel program that promotes content via additional, complementary and unique content to drive discoverability, search rank, audience awareness, credibility, and ultimately more leads and revenue for the business.