March 29, 2012
/ by Yvette Pistorio
Photo courtesy of Lan Bui via Flickr
It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! Here’s the top five in no particular order…
“It was a tough weekend for HBO. The premium cable network was already smarting from the abrupt cancellation of Luck, after a third injured horse was euthanized. Then it had to suffer through the #Draping trend.
HBO famously passed on Matthew Weiner’s idea for a series set in the 1960s about the advertising business. Now, after a 17-month gap since the last episode was telecast on basic cabler AMC, Mad Men returned on Sunday, March 25, with the premiere of its fifth season, and the associated hype has been seemingly effortless and organic. Facebook and Twitter have continued to grow since season four ended, and the recent, sudden explosion in the popularity of Pinterest couldn’t be more well-timed. Mad Men is about more than just fashion, but that element has always been immensely important in the marketing of the show. Fashion, along with food (and beverages), are top categories on Pinterest, and style magazines and designers have been dipping into mid-century ideas heavily to cash in on the popularity of the show.”
“If social media is really like a dinner party, it seems like we’re missing something … humor.
Humor is one of the most effective-and under-appreciated tactics in communications. This applies to every day business discussions, professional presentations, and yes, social media. Look at Pinterest. Some of the most popular pins are funny or offbeat. Twitter and Facebook is even better. Who can’t resist a clever or funny tweet, or conversation starter?
Good humor works because it connects with people at an emotional level. We live in a very serious world. Humor provides us a mental break. For companies, it’s a great way to come across more engaging and naturally-more human.”
“Do you know where your customers and prospects spend time online?
Marketers have long relied on market research to determine where to spend their advertising dollars on television, radio and print advertisements.
In the last few years, research organizations have begun providing intelligence on how consumers behave on social networks.
The following article is based on new social media research studies.”
“I like Twitter better than other social networks. From its 140-character limit to the speed at which it disseminates information, it is my favorite.
Despite my love of Twitter, I find its volume of information overwhelming at times. How does one effectively use Twitter without dedicating a full work week to it?
By tweeting smarter.”
“Like it or not, if you administer at least one Facebook Page, you’re trying to get ready to face the music next Friday. Because that’s the day – March 30 – when its new Timeline format will go live on all brand/business pages.
I actually opted to switch my business Page over to the new Timeline when it was offered to me, and overall, I like the format a lot. But many people don’t feel the same.
You could practically hear the Internet collectively balking: ‘What? Again?! We were just getting used to the old format!'”
Facebook’s New Interest Lists: Clean Up Your News Feed
Since implementing Facebook Pages in 2007, Facebook users have been able to “like” pages to build relationships and show loyalty to their favorite companies, brands, and public figures. According to Facebook, users have access to over 37 million pages. But for a while, my eccentric variety of interests were cluttering my News Feed.
With the recent launch of Facebook Interest Lists, neat-freaks like me can organize their Facebook interests so that the posts from their “liked” pages are sorted into categories. Facebook said in its official announcement that Interest Lists “turn Facebook into your own personalized newspaper, with special sections—or feeds—for topics that matter to you.” You can use this feature to create public and private lists for yourself and others. Likewise, you can subscribe to Lists that other users have created, making it easier than ever to discover new content.
Here is our bi-weekly roundup of new talent, account wins and other PR and marketing industry news. As you can see, we updated the title to incorporate both PR and marketing news, so continue to submit items about yourself and your company! Read below to find out about your competitors and friends, and be sure to share comments and discussion points!
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