In Which We Survive The Hunger Games
This previous weekend was notable in Seattle for its glorious weather (some of us might have seriously considered trying to swim in the lake) but I suspect many locals were otherwise engaged–as was the entire country. It was the Hunger Games opening weekend and if you didn’t see the movie I think I can reasonably assume that you know someone who did.
I was free to enjoy the weekend glimpse of sun because I was one of the crazies (fans) in line to see the midnight screening Thursday night. I know the reaction to the film that took place in my theater, but I am no movie reviewer! Let’s leave that to the expert social media masses. Using Visible Intelligence®, I took a look at conversation around the film– whose well documented social media presence has been impressive leading up to the premiere (the advanced screening Twitter contest, elaborate suite of websites, and engaging Facebook page are just the tip of the iceberg) to see what the talking points were.
First, we see where online conversation about The Hunger Games took place:
The majority of it occurred on Twitter, with Facebook a close second. In the following chart, we look only at where the wealth of sentiment is found. Although Twitter had the higher volume of conversation, Facebook is where the passion was:
Red represents negative sentiment, green is positive, and yellow mixed. Online fans and haters alike were not shy in expressing themselves:
Taking a deeper look at these two sites, we can compare prominent terms mentioned alongside “The Hunger Games” and see which topics are common and differing between the two:
The results say as much about how people are using the sites as what they are saying. As can be expected, hash tags(#) and handles(@) separate Twitter from Facebook. But the top terms also demonstrate the use of Twitter in promotion and contests- there is evidence of entertainment social network Getglue in the terms “@getglue”, “sticker” and “unlocked”–users tweet about entertainment for exclusive digital stickers.
Twitter is used for these promotion-type things while on Facebook, fans tend to be discussing the act of reading the book (as evidenced by “book”, “finished”, “reading”) and making plans in relation to the movie (“Friday”, “anyone” ,“first”,“night”, “tickets”). It makes sense that these more complicated thoughts would be expressed in the character-generous platform of Facebook, while Twitter is used in a reactionary way to participate in contests and discuss where to get tickets (“box” and “office” are midway down the Twitter terms) in addition to the expected anticipation of the film found on both sites. Curiously, “hp”– referring at once to Harry Potter AND an HP Hunger Games themed laptop(!)– is also high on the Twitter list, while “Twilight” is common to both. Perhaps Potter fans prefer Twitter?
It seems that the movie was a social success– and a financial one as evidenced by its massive box office draw. Only one question remains to be answered, and I think it is one we have all been wondering: Peeta vs. Gale, who won the share of voice online??
Sorry, Gale lovers. Speak up next time!
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