March 26, 2012
/ by Kimberly Cooper
When: April 21-28, 2012
What: Children can be adventurous. They climb trees, play sports, hop fences, and get dirty. While they’re having fun, children can’t always foresee the dangers their play can present, such as injuries. During April, be aware of everyday dangers and keep children safe during Safe Kids Week.
Background: In 1988, Safe Kids USA partnered with Johnson & Johnson to launch a campaign aimed at increasing parental and caregiver awareness of child injury prevention. Annually, 830,000 children worldwide are killed by unintentional injuries. Safe Kids USA urges parents and caregivers to take notice and prepare themselves to avoid and prevent childhood injury.
Story Pitch: A wide variety of groups and organizations can participate and promote Safe Kids Week. Schools and educational institutions may promote child safety by offering safety classes, such as CPR or basic first aid, for parents. Children’s sports leagues can also encourage child safety by sending home pamphlets containing safety information to parents. Sports gear manufacturers have an opportunity to promote their protective products, such as helmets or face guards, while also instructing parents and coaches in how to correctly fit and use these products. In addition, pediatricians as well as manufacturers of children’s first aid products can take advantage of this event.
Story Hook: According to the Centers for Disease Control, injuries are the leading cause of death in children 19 and younger. Childhood injuries, though prevalent, can often go overlooked. Consider the following when making your pitch:
Tips: A pediatrician would be a great resource to speak on children’s health and childhood injuries. In addition, sports coaches who have dealt with injuries in the past can advise on the best way to practice childhood safety. Parents who take injury seriously and protect against it would also make a good source.
Centers for Disease Control (800) 232-4636 cdcinfo (at) cdc.gov www.cdc.gov/safechild
Child Care Aware (800) 424-2246 www.childcareaware.org
Children’s Safety Network (617) 618-2918 csninfo(at)edc.org www.childrenssafetynetwork.org
Safe Kids USA (202) 662-0600 info(at)safekids.org www.safekids.org
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