Keep kids safe in April

Handling Comms During COVID-19? We've compiled our best resources.


When: April 21-28, 2012

What: Children can be adventurous. They climb trees, play sports, hop fences, and get dirty. While they’re having fun, children can’t always foresee the dangers their play can present, such as injuries. During April, be aware of everyday dangers and keep children safe during Safe Kids Week.

Background: In 1988, Safe Kids USA partnered with Johnson & Johnson to launch a campaign aimed at increasing parental and caregiver awareness of child injury prevention. Annually, 830,000 children worldwide are killed by unintentional injuries. Safe Kids USA urges parents and caregivers to take notice and prepare themselves to avoid and prevent childhood injury.

Story Pitch: A wide variety of groups and organizations can participate and promote Safe Kids Week. Schools and educational institutions may promote child safety by offering safety classes, such as CPR or basic first aid, for parents. Children’s sports leagues can also encourage child safety by sending home pamphlets containing safety information to parents. Sports gear manufacturers have an opportunity to promote their protective products, such as helmets or face guards, while also instructing parents and coaches in how to correctly fit and use these products. In addition, pediatricians as well as manufacturers of children’s first aid products can take advantage of this event.

Story Hook: According to the Centers for Disease Control, injuries are the leading cause of death in children 19 and younger. Childhood injuries, though prevalent, can often go overlooked. Consider the following when making your pitch:

  • What are some ways in which parents can protect their children against injuries such as burns, falls, poisoning, and sports injuries?
  • How can educators get involved in protecting children from accidental injury or death?
  • How can parents protect their children at home, where dangers may not be as obvious?
  • What can team leaders and coaches do to keep children safe during sports practices?

Tips: A pediatrician would be a great resource to speak on children’s health and childhood injuries. In addition, sports coaches who have dealt with injuries in the past can advise on the best way to practice childhood safety. Parents who take injury seriously and protect against it would also make a good source.



Centers for Disease Control
(800) 232-4636
cdcinfo (at)


Child Care Aware
(800) 424-2246


Children’s Safety Network
(617) 618-2918


Safe Kids USA
(202) 662-0600

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