April 17, 2012
/ by Guest Contributor
This is a guest post from Ken Magdic – Director of Product Management, and Kristen Hartmann – Manager of Global Product Development at Cision.
In early 2011, we kicked off a project to redesign and reinvigorate how users search for media contacts in CisionPoint. Our objective was to create an intuitive tool that delivered the comprehensive data our users expect, but in a new interface that improves the overall user workflow.
We began development by gathering feedback and preferences through customer interviews. Keeping this user insight in mind, we focused the redesign effort on supporting users’ critical goals when searching for media contacts, on resolving the obstacles they encounter, and on enhancing the criteria users rely on most regularly. We tested our direction and strategy through multiple prototype iterations, and even put ourselves on the spot by asking in demos, “If you logged in at 8am on a Monday morning and landed on this new search feature in CisionPoint, would you panic? Or would you be willing and eager to include this new tool in your workflow?”
We were encouraged to hear that most users were willing and eager, so we pushed on to the next step of improving CisionPoint searching, which was taking a hard look at our media data points. We examined the criteria most frequently searched, as well as the criteria that is rarely used, and streamlined these two ends in order to offer more a productive and efficient user experience.
The result is Search: a tool designed to guide users through building the searches they need, and to provide insight into the data they have found. Search has been available in Beta release for the last several months, and we are now excited to release it to all CisionPoint Plan users.
Click screenshot to enlarge
This faceted Search is a fundamental change to the way CisionPoint is navigated and a more dynamic presentation of the data returned. Users can explore the snapshots of criteria returned and can also customize the display so the most relevant criteria is returned front and center.
Countless individuals have contributed to this major redesign. We have set the groundwork for enhanced searching in CisionPoint, which is just the first step in plans to further develop and optimize this offering, as the media and PR landscape continue to evolve. Click here to see a demo of the new Search.
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