April 02, 2012
/ by Chris Pilbeam
When airbrush makeup company Temptu ventured into the consumer market, Ava Scanlan, VP of Public Relations at Temptu, was tasked with building a Facebook page to rival the brand pages of CoverGirl or MAC. She did it in two months with Vocus Facebook apps.
This was no small task. Temptu, an airbrush makeup company, was new to Facebook and to the consumer marketplace in general. With Vocus’ Facebook apps, though, anything is possible.
Ava started by using Vocus’ Photo Showcase app to boost Temptu’s fan count and get people familiar with its products. With a before-and-after image, Ava was able to show the quality of Temptu airbrushes. Before she knew it, Ava had hooked Temptu’s top demographic: women in the 18-44 age range.
Temptu used the Sweepstakes app for its successful BFF promotion
Next, Ava used Vocus’ Sweepstakes app to run her ‘BFF’ promotion. The prize: a private makeover at Temptu Headquarters in Los Angeles. The sweepstakes was an immediate hit. Temptu earned 4,100 sign-ups in just three weeks.
These two Vocus apps combined to help Temptu grab the attention of its target audience – and keep it. The results were dramatic: over 4,000 sweepstakes entrants, 82% of signups fitting Temptu’s desired shopper profile, and a total of more than 8,000 new fans for its page in just two months.
“Before using Vocus apps, we hadn’t fully harnessed the power of Facebook,” Ava says. “The apps have not only been instrumental in growing our page, but they’ve also inspired our team with more ideas for engaging with our target consumer.”
To see how easy it is to get more fans and sales with Vocus Facebook apps, click here.
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