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PR News Roundup 4/20/12: 5 PR Blog posts You May Have Missed

Photo courtesy of qisur via Flickr

It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! Here’s the top five in no particular order…

Need Blogger Outreach? A Case Study in How NOT to Do It via PR Breakfast Club

Blogger outreach is an important component of both marketing and PR strategies. And there’s a right way to do it, and some very wrong ways. More on that in a minute.

Measuring influence (or trying to) is another key component of digital strategy, for both brands and agencies, not to mention a multimillion dollar business. There are many players in the market and, in our opinion, none of them have got this influence measurement thing completely figured out yet. And they won’t until they factor sentiment analysis into the equation.

But this post isn’t about influence measurement, really — it’s about blogger outreach. And how to do it in the most respectful, most effective and most fruitful manner possible.”

Reporters want more than story ideas via PR Daily

“When I joined Cookerly PR four years ago, newspapers were in a state of upheaval.

During my first year, it seemed a major newspaper downsized, closed, or sold to a conglomerate every week. A common explanation for the industry’s troubles held that newspapers were too slow to embrace online content and that publishers didn’t realize their readers would begin consuming more of their news online.

Now, they’re playing catch-up. If 2009 was the year the newspaper died, as a Business Insider article proclaimed, now is the era of picking up the pieces.”

5 Ways Businesses Are Using Facebook Timelines via Social Media Examiner

“Are you wondering how businesses are creatively using Facebook’s Timeline features?

Business timelines are blooming all over Facebook.

You may have read our recent post about all of the changes.

Take a look at these examples of how businesses are creatively using Timeline.”

5 Ways Pinterest Success Comes From Great Writing via Social Fresh

“Pinterest is all about images, right?

Wrong.

Words play an integral part in gaining followers and being re-pinned. This article looks at using words effectively to get the most out of pins.

In Pinterest users build boards around interesting categories. Keywords play a prominent part in the structure of the site.

Each board has its own name and description. In addition, the user or others can further categorize each board into a standard Pinterest category.”

Six Career Beliefs That I Got Wrong via Brass Tack Thinking

“If you’re doing life right, your perspective changes all the time.

What you learn, think, feel and value shifts with your experiences and the information and intelligence you gather over the years. Some of it is work, some of it is life, and the blend of those things is what gives you a place to stand in your current world.”

And a recap of what happened on Cision Blog:

Top 100 U.S. Social Media, Internet Marketing & SEO Blogs – 2012

Once again, Cision is pleased to present our Top 100 U.S. Social Media, Internet Marketing and SEO blogs.With this year’s list we’ve considered only US-based blogs, which has allowed us to shine a spotlight on some blogs that did not make previous lists. In addition, many industry heavy-weights have moved down, making way for new voices and fresh perspectives. Nearly half of the titles are first-timers.

The New Cision Search is Here!

In early 2011, we kicked off a project to redesign and reinvigorate how users search for media contacts in CisionPoint. Our objective was to create an intuitive tool that delivered the comprehensive data our users expect, but in a new interface that improves the overall user workflow.

We began development by gathering feedback and preferences through customer interviews. Keeping this user insight in mind, we focused the redesign effort on supporting users’ critical goals when searching for media contacts, on resolving the obstacles they encounter, and on enhancing the criteria users rely on most regularly. We tested our direction and strategy through multiple prototype iterations, and even put ourselves on the spot by asking in demos, “If you logged in at 8am on a Monday morning and landed on this new search feature in CisionPoint, would you panic? Or would you be willing and eager to include this new tool in your workflow?”

Do Industry Hiring Managers Ask for Social Media Passwords?

By now, you have probably heard that some hiring managers ask job candidates to hand over passwords to their social platforms. What do people in the PR and marketing industries think about this hiring tactic, and is it something they employ?

We spoke with Steven Herron, director of sales and marketing at HyperDisk Marketing, Inc., and Christine Deussen, president of Deussen Global Communications, who seemed to hold the same opinion: asking job candidates for passwords to social media accounts is an invasion of privacy.

How Seek or Shout helps me take back my inbox

As a freelance reporter covering health, caregiving, antiques, and other topics, I’m inundated each day with pitches from PR professionals who want me to incorporate their client’s product, service, expert, or angle into a story. Frequently I receive pitches right on target for my many beats, and I’m able to generate stories ideas that find their way into print. Or pixels.

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