May 07, 2012
/ by Kimberly Cooper
What: First it starts as a slightly nagging pain. But then it develops into a full-blown, debilitating headache that can leave a person incapacitated. The dreaded migraine affects 10 percent of the world’s population, according to the Migraine Research Foundation (MRF). This June, help prevent and better treat migraines during National Migraine Awareness Month.
Background: Migraines can affect everyone, including children. Although thought by some to simply be a bad headache, a migraine is actually a neurological disease. The severity of pain during a migraine has caused many sufferers to visit the emergency room and is the most common type of headache associate with in-patient stays. This month focuses on increasing education about migraines and associated side effects.
Story Pitch: A variety of companies and organizations can help to increase migraine awareness. Drug manufacturers can highlight migraine medications, while doctors and neurologists may promote treatment, screening and awareness. Stress can trigger migraines in many, and companies that promote holistic and stress-reducing products have an opportunity to help sufferers take steps to lessen severity and frequency of migraine episodes. Exercise can help to reduce stress, though migraine suffers can worry physical active may trigger an episode. Gyms, exercise programs, and health groups can all provide guidance and tips for migraine suffers who want to be more active. Migraines also disproportionally affect women, and women’s health groups will want to focus on what triggers migraines in women specifically and discuss women-centric treatment approaches.
Story Hook: According to the MRF, a migraine attack can last between four and 72 hours, oftentimes accompanied by nausea, vomiting, dizziness, visual disturbances and extreme sensitivity to sound and touch. Consider the following as you make your pitch:
Tips: Neurologists dealing with migraines can shed some light on the disease and offer relief tips for when migraines attack. In addition, someone who suffers from frequent migraines can discuss its impact from a sufferer’s standpoint.
Alliance for Headache Disorders Advocacy info(at)headacheadvocacy.org www.allicanceforheadacheadvocacy.org
Migraine Research Foundation (212) 249-5402 www.migraineresearchfoundation.org
National Headache Foundation (312) 274-2650 info(at)headaches.org www.headaches.org
Migraine Awareness Group: A National Understanding for Migraineurs (703) 349-1929 comments(at)migraines.org www.migraines.org
–Researched, compiled & written by Kimberly Cooper Event Dates from CHASE’S Calendar of Events
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