Health awareness is a guy thing this June
What: June is all about celebrating the important men in your life. On Father’s Day, we tell our dads how much they mean to us, but we don’t tell them often enough to take care of their health. In June, celebrate all men by encouraging early detection and treatment of disease during Men’s Health Month.
Background: According to the Centers for Disease Control (CDC), the leading causes of death among men are heart disease, cancer and unintentional injury. Supported by the Men’s Health Network, Men’s Health Month looks to promote awareness of preventable diseases and to encourage early detection of treatment by getting men into doctors’ offices.
Story Pitch: There is a variety of groups and organizations that can promote Men’s Health Month. Doctors and health organizations may want to use this month to encourage awareness among patients and the general public. Retailers of men’s care products can also promote around this event, while health clubs may use this time to promote healthy living. Meanwhile, grocers and restaurants can run promotional campaigns surrounding healthy food choices.
Story Hook: According to the CDC, prostate cancer, which can be treated when detected early, is the most common cancer among men. In addition, men are more likely to die of heart disease than women. Consider the following when you make your pitch:
- What are some diseases and illnesses that specifically target men?
- How can vigilance aid in early detection?
- What are some ways to increase awareness in young men, who may not realize the risk factors of diseases and illnesses?
- How can men protect themselves against preventable diseases?
Tips: A doctor who deals specifically with men’s illnesses is a great resource to talk about treatment and recovery. In addition, someone who has detected and treated a disease (such as prostate cancer) can shed some light on how to raise awareness and encourage early detection. An especially health-conscious man might also make for a good source.
Centers for Disease Control
Men’s Health Month
Men’s Health Network
National Institute of Health
Prostate Cancer Foundation
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