May 21, 2012
/ by Kimberly Cooper
What: June is all about celebrating the important men in your life. On Father’s Day, we tell our dads how much they mean to us, but we don’t tell them often enough to take care of their health. In June, celebrate all men by encouraging early detection and treatment of disease during Men’s Health Month.
Background: According to the Centers for Disease Control (CDC), the leading causes of death among men are heart disease, cancer and unintentional injury. Supported by the Men’s Health Network, Men’s Health Month looks to promote awareness of preventable diseases and to encourage early detection of treatment by getting men into doctors’ offices.
Story Pitch: There is a variety of groups and organizations that can promote Men’s Health Month. Doctors and health organizations may want to use this month to encourage awareness among patients and the general public. Retailers of men’s care products can also promote around this event, while health clubs may use this time to promote healthy living. Meanwhile, grocers and restaurants can run promotional campaigns surrounding healthy food choices.
Story Hook: According to the CDC, prostate cancer, which can be treated when detected early, is the most common cancer among men. In addition, men are more likely to die of heart disease than women. Consider the following when you make your pitch:
Tips: A doctor who deals specifically with men’s illnesses is a great resource to talk about treatment and recovery. In addition, someone who has detected and treated a disease (such as prostate cancer) can shed some light on how to raise awareness and encourage early detection. An especially health-conscious man might also make for a good source.
Centers for Disease Control (800) 232-4636 cdcinfo(at)cdc.gov www.cdc.gov
Men’s Health Month info(at)menshealthweek.org www.menshealthmonth.org
Men’s Health Network (202) 543-6461 info(at)menshealthnetwork.org www.menshealthnetwork.org
National Institute of Health (301) 496-4000 nihinfo(at)od.nih.gov www.nih.gov
Prostate Cancer Foundation (310) 570-4700 info(at)pcf.org www.pcf.org
–Researched, compiled & written by Kimberly Cooper Event Dates from CHASE’S Calendar of Events
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