PR News Roundup 6/1/12: 5 PR Blog posts You May Have Missed
It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! Here’s the top five in no particular order…
When the Facebook Timeline was first announced a couple months ago, one of the features that was teased, but not yet released, was the ability to have more precise control over page admin functionality.
Over at The Next Web, they have spotted this feature in the wild. Along with the ability to now schedule status updates for a later date and time.
Page admins can now assign specific roles to other admins at 5 different levels. Similar to how WordPress allows you to create different user levels from subscriber to contributor to editor — each with increasing access to the software — page admins can now restrict other admins to certain tactical tasks.
Are you looking for simple, straightforward metrics to measure the impact of your social media efforts?
Social networks and blogs continue to dominate Americans’ time online (accounting for nearly a quarter of total time spent on the Internet) according to a recent Nielsen report on social media, .
While we all know how important it is to market through the various social networks, it is vital to track and measure your efforts for success.
Facebook just did a study to determine what type of content drives engagement on its brand pages. From the study:
“We examined four weeks of Page posts, across 23 brands and six industries and divided the posts into three types of content:
Messages about the product or service
- Travel brand example: Our new resort just opened! Book your trip today.
Messages related to the brand
- Travel brand example: I decided to go on my first cruise because______.
Messages unrelated to the brand
- Travel brand example: Hang in there everybody. Monday will be over before we know it!
As PR professionals, we often find ourselves in interesting conversations trying to explain what we do for a living.
The popularity of social media and its integration into the PR and marketing mix have made it a little easier to help our family and friends “get it,” but there are still a lot of curious looks when you answer the question, “So, what is PR and what do you do as a PR professional, anyway?”
To complicate matters, we use a lot of PR lingo that makes no sense to those outside of marketing.
Whether we watch them on our smartphones, YouTube or Facebook, online videos have become a staple for entertainment, socializing and communication. Online videos can help build trust and credibility, educate prospects about products or services, or simply start a dialogue with new audiences. Here, Gareth Davies offers Marketing Pilgrim readers an exclusive insight into the world of web videos from his new book, “Videotastic!”. This is part one of a 3 part series.
And a recap of what happened on Cision Blog:
On April 24th, Google launched the Penguin update. Just 5 days before that, Google rolled out another Panda update (Panda 3.5). Since then, there has been a lot of speculation about what the updates were and how sites were affected and why.
For PR & Marketing professionals who care less about the how and why and more about being successful when it comes to search engine optimization, here’s a list of tips to help keep your content on the top of the search engine result pages (SERPs) regardless of how many updates Google makes to its algorithms.
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