June 04, 2012
/ by Kimberly Cooper
What: By July, the summer is in full swing and having fun in the sun is the first order of business. But before you head outside to the pool or the beach, remember to shield your eyes and skin from the harmful impact of the sun’s rays. In July, be aware of the risks from ultraviolet rays during UV Safety Month.
Background: Ultraviolet rays, whether from the sun or from artificial sources, can cause significant damage to a person’s skin and eyes. According to the American Academy of Dermatology, people who use tanning beds or spend a lot of time in the sun are more likely to get skin cancer than someone who protects their skin. It is important to remember, especially during the hot and sunny months, to protect yourself in various ways.
Story Pitch: There are a variety of groups and organizations that can promote UV Safety Month. Dermatologists can discuss the specific risks of UV overexposure, highlighting skin cancer and who is susceptible. Pediatricians may address the importance of proper sun care with parents, stressing the significance of sunscreen and UV protective eyewear. Sun care product producers can promote their lotions and sprays for summer use, while manufacturers of sunglasses will want to market the benefits of UV protection for the eyes. Retailers of beachwear and hats may also promote around this event with the benefits of covering up beneath the shade. Alternative tanning options, such as spray tans or self-tanning lotions, will want to advertise safer tanning options, highlighting the dangers of tanning beds and harmful UV rays.
Story Hook: According to the National Cancer Institute, there will be more than 2 million new cases of skin cancer in 2012. Consider the following when making your pitch:
Tips: A doctor who deals specifically with skin cancer can discuss early detection and prevention as well as the harm UV rays can cause. In addition, someone who has detected and treated a disease caused by UV rays, such as cataracts or skin cancer, can discuss the importance of prevention and avoidance of harmful UV rays.
American Academy of Dermatology (866) 503-7546 mrc(at)aad.org www.aad.org
American Academy of Ophthalmology (Sponsor) (415) 561-8534 media(at)aao.org www.aao.org
CDC: Skin Cancer Prevention (800) 232-4636 cdcinfo(at)cdc.gov www.cdc.gov/cancer/skin/basic_info/prevention.htm
National Cancer Institute (800) 422-6237 www.cancer.gov
–Researched, compiled & written by Kimberly Cooper Event Dates from CHASE’S Calendar of Events
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