September 24, 2012
/ by ckettmann
Big brands and small businesses alike can benefit from social media. Millions of people tap into popular social sites such as Facebook and Twitter every day, and they aren’t just using them to stay in touch with friends. Today’s social media users are engaging with their favorite brands and products in ways that were never possible before, making a social media presence an essential part of any businesses’ marketing plan.
With proper planning and a sound strategy in place, social media can be a great marketing vehicle for building awareness about your brand and connecting with your customers. Here are a few tips for designing and implementing an engaging strategy for your business.
Be Authentic Social media is a great way to break down the formal barriers of communication while opening up a new window of personal relationship building between your brand and your customers. Let fans in your network know that there’s a real person behind the content you’re sharing. This will help establish trust while creating a fun and informal means for your existing and future customers to learn more about your brand.
Be Helpful Don’t just interact on your Facebook page or blog for the sake of having a social media presence. Give your consumers a reason to join your network and connect with your brand. If you’re a dentist, for instance, create an informational environment that facilitates learning through articles, videos and conversations. When you share worthwhile and valuable content that resonates with your consumers, they will be more motivated to interact with your business and other customers on a regular basis.
Be Interesting Facebook, Twitter and blogs offer many opportunities to be creative and differentiate your brand. Utilize podcasts, polls, surveys, games and promotions – anything you can to get consumers interested in your business and what you have to offer. Learn what engages your consumers the most, and then tailor and adapt your messages for your targeted audiences to facilitate active participation on your various social platforms.
Be Attentive Social media is about two-way dialogue. Your company shouldn’t do all the talking. Let your customers interact with you, and then listen to what they’re saying about your products or services. With social media, positive feedback and negative criticism can be addressed promptly and courteously in real-time, enabling you to get a closer look at how consumers feel about your brand.
Social media is only going to grow and evolve. But if you aren’t evolving with it, you’re going to miss out on a great opportunity to put your business in front of a growing number of consumers who use social media every day to connect with the brands they know and love. Join the conversation by creating your own social presence–and remember, it’s a personal and interactive platform, so don’t forget to be engaging!
Author bio: Kaitlyn Ytterberg is a writer for Officite, and she writes for the company’s blog as well as many other various sites related to marketing and web design. She specializes in topics such as social media, mobile marketing, blogging, and content marketing.
Get the latest updates on PR, communications and marketing best practices.
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.
1-312-922-2400from 8 AM - 5 PM CT