September 10, 2012
/ by ckettmann
Word of mouth is one of the most powerful advertising tools today so it’s imperative that businesses pay attention to what their customers and clients are saying. Social media platforms like Facebook and Twitter have served as a ripe stomping ground to express feelings towards businesses and brands – good and bad. Tools that identify the sentiment of mentions can greatly help a business’ customer satisfaction efforts. A business can defuse a potential firestorm from arising and spreading online if they identify the displeasure quick enough and take the necessary measures to rectify the situation. Or a brand can capitalize on happy or influential customers by reaching out and showing appreciation with kind words, a gift, an extra offer, or discount.
As a provider of sentiment analysis, Viralheat is proud to be a sponsor of the Sentiment Analysis Symposium on October 30 in San Francisco, where technology and business come together to feature thought-leaders covering a range of sentiment analysis applications. Check out the press release below.
Viralheat Announces Bronze Sponsorship of Sentiment Analysis Symposium
— Sentiment Analysis Symposium features industry-leading speakers and panelists–
SAN MATEO, Calif., September 6, 2012 – Viralheat, the social media intelligence company, today announced it will be a Bronze sponsor of Sentiment Analysis Symposium, to be held on Tuesday, October 30 in San Francisco. The Sentiment Analysis Symposium bridges technology and business in one of the most exciting applications to emerge in recent years: software that discovers business value in opinions and attitudes in social media, news, and enterprise feedback. The symposium kicks off with thought-leaders covering a range of sentiment analysis applications.
“It’s great having Viralheat on board as a Sentiment Analysis Symposium sponsor,” said symposium organizer Seth Grimes. “I know that symposium attendees — business users and technologists from marketing, market research, customer experience, media, and public relationship organizations and from government — will appreciate being able to meet Viralheat representatives at the conference and in the exhibit area,” continued Grimes.
“It’s important for businesses to pay attention to and understand the sentiment of their audiences,” said Viralheat CEO and co-founder Raj Kadam. “Viralheat allows for marketers, community managers, brand managers to do more than just monitor the sentiment online – you can train our tool to change sentiment by changing the rating directly from our dashboard. Over time, the tool will learn what you consider a positive, negative, or neutral sentiment.”
“The symposium both builds on past success and aims to stay on the leading edge of sentiment technologies and applications. The symposium showcases ground-breaking sentiment-analysis applications and provides unique learning opportunities,” continued Grimes.
Registration is online at http://www.sentimentsymposium.com/registration.html. Viralheat customers and community members are eligible for a $200 symposium registration discount. Contact Viralheat for information.
About Sentiment Analysis Symposium
The Sentiment Analysis Symposium is produced by Alta Plana Corporation. The Event Chairman, Seth Grimes, is an analytics strategist with Washington DC based consultancy Alta Plana Corporation and contribution editor at InformationWeek. He is founding chair of the Text Analytics Summit and the Sentiment Analysis Symposium. Grimes is the leading industry analyst covering text and content analytics. He consults, writes, and speaks on business intelligence, data management and analysis systems, text mining, data visualization, and related topics. For more information about the Sentiment Analysis Symposium, please visit http://www.sentimentsymposium.com. Follow on Twitter at @SentimentSymp.
Viralheat is the social media management and intelligence company that makes it easy for you to manage social and put it to work for your business. Trusted by more than 6,000 brands, Viralheat combines social media management and intelligence in a single platform encompassing account management, monitoring, engagement, and analytics. With its comprehensive platform and flexible pricing, Viralheat easily scales as your social programs and business needs evolve. Viralheat is headquartered in San Mateo, Calif. For more information, visit www.viralheat.com.
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