October 17, 2012
/ by Frank Strong
Ever hear the expression, “the whole is greater than the sum of the parts.” We think this perfectly describes the essence of integrated marketing. Tactics alone can drive results, but when they are used in conjunction, they can drive even better results.
Matt Landau is a case in point. Matt is a writer, online marketer, and vacation rental operator in the historic district of Panama City, Panama. Because of the nature of his business, his marketing budget is limited and content marketing has resulted in an excellent return on his investments.
In addition to maintaining his well received blog, writing guest posts, and interviewing with major news organizations, Matt uses email marketing from iContact and press release distribution from PRWeb, and the combination of both, with great success. In fact, press releases and email marketing are vital for drumming up sales for Matt’s small business because it is easy to measure the results and see the benefits.
He has spelled out in his blog some metrics for his experience with a press release and an email.
An integrated content marketing strategy is working just as it should for Matt’s vacation rental business. His press releases attract direct business and feed into his subscription list. Emails sent to his ever-growing subscriber list result in additional sales as well. His blog, the interviews, guest posts and other will continue to attract new readers, interested subscribers and even sales.
The different combination of elements for successfully integrated content marketing efforts can vary. Here are some examples for how different tactics can be combined.
This isn’t an exhaustive list. Though the means might vary, the goals for content marketing are to attract target consumers to your website, subscribe to your blog, sign up to your email list, contact you directly or, best of all, make a purchase. With an integrated marketing campaign, you can maximize the potential for reaching these objectives.
Photo credit: Pintrest.
If you enjoyed this post, you might also like: How a small business earned sales with a press release
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