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The Renaissance and Social Media Marketing Strategy

The Information Age is an exciting time to live, thanks in large part to incredible innovations in science and technology, as well as art, film and music. So much change and discovery is taking place right now that we could almost compare the present to one of the most exciting periods of history: the Renaissance.

The Renaissance spanned from about the 14th to the 17th century in Europe, with surges in education, invention, art, and scientific discovery. Leonardo enhanced lives,  Michelangelo gifted the world his artwork, Gutenberg’s printing press revolutionized the spread of ideas, and Copernicus changed the way we view the Earth in relation to the heavens.

Today, as the Internet revolutionizes information-sharing, social networking and online publishing, we’re living through another period of change and discovery. So – LOLcats aside – how does our 21st century Renaissance stack up against its equivalent of 500 years ago?

The reach of the Internet. After Leonardo died, his friends distributed 13,000 pages of his journals. Although his discoveries in math, science, engineering and anatomy spread far and wide, his reach was nothing compared to now – centuries after his death. Today, one can find information about Leonardo or any other artist on the Internet and share it via social media in a single click.. The ability to instantly communicate and share information online is one of the greatest aspects of modern life.

Digital cameras and video. Michelangelo strived for realistic appearances and proportions in his artwork. Today, art can be so realistic as to be actual representations of reality in the form of videos and photographs. Throw in the image editing and visual rendering programs that can do everything from remove a blemish to creating entire virtual worlds, and we’ve manifested a visually creative world that would have made Michelangelo jealous.

Computer literacy The Gutenberg press allowed for the mass production of books and other printed materials, which lead to a drive towards literacy. Over time, books stopped being an item found only in rich households, with printed materials making an appearance in most homes. Is the traditional book being phased out today? The jury is out on print media’s fate, but the proliferation of computers and mobile devices have caused a similar modern-day drive towards technological literacy.

Scientific observation. is The great-great-great-great-great grandfather of modern astronomy, Copernicus did his work with a telescope, discovering that our world revolved around the sun, rather than vice versa. Today, NASA’s Curiosity vehicle is discovering more about our universe from the surface of Mars, sending information back via highly advanced digital cameras and mobile technology for NASA to publish on the Internet.

So, as a marketer, are you making the most of the online Renaissance?

Take some of the ideas and creativity of the Renaissance and blend it with your Information Age content marketing and social media marketing campaigns. If your content and social marketing efforts include valuable information like Leonardo, compelling imagery like Michelangelo,  the reach of Gutenberg and the insight of Copernicus, you’re well on your way.

Some questions to ask yourself:

  • How far is your online reach? Are you using SEO best practices to make it even further?
  • Are you using compelling and visually appealing imagery and videos?
  • Do you create mobile-friendly content that users can easily consume and share?
  • Are you tracking which marketing pieces fare the best in terms of traffic, shares and conversions – and are you using this data to inform future content?

What observations and advancements have you made lately?


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