November 12, 2012
/ by Chris Pilbeam
Millions of potential customers are searching online for businesses like yours. With our PRWeb service (now the world’s #1 news release) you can attract them directly to you. PRWeb takes a piece of news that you create, turns it into an online news article, and distributes it to news sites and search engines where customers and journalists will see it.
For best results and the biggest return, all you need to do is make your story clear and engaging. This simple five-step checklist will get you there.
1. Is my headline specific?
A headline that accurately summarizes the content of the news release does more than tell readers what to expect. Search engines will rank a piece more highly if the headline matches the content. Use specific descriptors— e.g. “search engine friendly news release” rather than just “news release” and skip flowery adjectives or hyperbole.
2. Have I used the active voice?
Passive voice uses three or four words where only one is required, and slows down the impact of a great headline. Replace a passive voice phrase like “K-12 school Lincoln Academy has been selected for recognition of achievement by ABC” with an active voice phrase like “ABC selects leading K-12 school Lincoln Academy for recognition.”
3. Can I chop three words from my headline?
Brief is best for headlines, both for readers and search engines. So when you’re done writing your next headline, cut it by three words. It may seem hard at first, but it’s easier than you think. ‘A’ and ‘of’ can be eliminated easily (this is doubly good because search engines stumble on these words). Be ruthless without being unreadable
For more tips like these, download PRWeb’s new guide to creating online publicity here!
4. Does my release answer the five W’s?
Tell your story like a journalist by answering the five key W’s within your first paragraph: who, what, where, when and why. Your two or three following paragraphs should contain additional detail about your story, plus a quote from someone involved in the story explaining what this piece of news means to your business or customers.
5. Have I done a five-step proofread?
Spelling and grammar errors in your news can turn readers off, fast. Take five minutes to work through these proofing tips for a flawless news release:
Thinking about a news release for your business? Check out our new free guide: Publish… Promote… Pitch… Publicity!, which helps you combine news releases with social media for a huge publicity hit!
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