November 26, 2012
/ by nate.shafer
When you come across a great article online, how do you share it across your social networks? In my case, I typically look for one of those (hopefully) easy to see Twitter, Facebook or other social network icons which let me share this content across the appropriate social network. However, according to a new study, this isn’t the case for most people.
Fast Company published a study from 33Across on the different methods consumers use to share content online, and surprisingly the study found that 82% of all content sharing is completed via copy and paste. Even though this study was focused on publishers, it is still important for PR/Marketers since content marketing requires you to think like a publisher.
The goal of every content marketer is to write great content so that individuals will then engage, subscribe and share it. This relies on two important parts; marketers producing great content and consumers interacting with that content. If you write a beautiful blog post but it takes someone 5 minutes to share it, you have already failed. So, if most individuals share content via copy and pasting, what does that mean for content marketers moving forward?
Ideally, you would like everyone to share content via the social media buttons on your page since you will not only understand how often people are coming to your website, but how often and quickly people are sharing your content. I have come across many great articles I would have liked to share, but their social buttons were too cumbersome and I just gave up. Test your sharing buttons out on multiple browsers to make sure there are no formatting issues and consumers won’t have to jump through hoops just to share your content.
If most people share content via copying and pasting, you will want to help facilitate this by making sure your “URL’s look clean”. Here is an example of a clean URL
Notice how it’s not too long and you can clearly understand what the link will contain. Messy URL’s, on the other hand, (see below) won’t appear as credible and are harder to index for Google.
It has become apparent that mobile browsing will become a major part of everyone’s internet experience. Google has even stated that over 1 billion people will use mobile as their primary internet source. With so many people accessing the internet via mobile devices it only makes sense to have your website optimized for mobile use. Make sure your content isn’t too long and can be easily shared via mobile devices. Since it isn’t easy to copy and paste content on mobile devices, it is important to make those social sharing buttons are mobile ready as well. The easier you make it, the more people will share it.
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